What Exactly is a Keyword or Key Phrase: SEO for Beginners Tutorial

Posted By on May 2, 2019

hey this is Sasha and in this video what I'd like to do is share with you exactly what is a keyword and how to use it in search engine optimization well a keyword in simple plain language is basically a word or phrase that many people use or type in to find what it is that they're looking for so if I'm looking to find great cupcakes in the Tampa area or in the New York City area that I might search for cupcakes in New York City or pizza in New York City so if you're looking for something specific you can search by using these keywords now keep in mind it's not just any one single word so for example it's not just pizza because if you type in just pizza into Google you're going to get a lot of different results so here if I take a look at Google and I go ahead and type in pizza you can see that right here in this area what you'll get is some of the more popular pizza places Pizza Hut at tavola pizza Marco's Pizza you know you get the top ten pizzas in near Cincinnati which is currently where I'm at Papa John's Pizza and delicioso coal-fired pizza so there's a lot of things that are related but what if I'm looking for just logo and that's all I search for if I search for just logo now I get a definition I get logo TV logo garden logo in the Wikipedia if I'm looking for a logo designer I can get more specific now we're talking about a keyword phrase so now this is a phrase not just a key word so you can see here now you get a logo maker this is where you can make your own logo in minutes you get an again a logo maker graphic spring create your own logo instant logo maker but here you get logo design logo tools you also get again more logo maker here is 99 designs which is basically where you can hire multiple designers or crowd designing kind of service or a5 or designer service but again what if I want to sit down with my logo designer then I might go ahead and search for logo designer Tampa or logo designer and Tampa Florida right because there might be two different tempos who knows so in either case is you get more and more specific now you start fine-tuning your search results so again Tampa logo design logo designer in Tampa so this gets more specific to what I'm looking for and this is what happens when you're looking for a keyword or key phrases to target because as you start digging deeper and we search for keywords google has its own tool there's also another one keyword tool dot IO so if we type in here let's just say cupcakes and I go ahead and do a quick little search what it's going to do is give you a list of other keyword ideas and insights so there's seven hundred and three unique keywords now when you look at this keyword list you could look at it from two different perspectives you could look at it from the user side this is what the users are typing in or the other side this is actually what you could target as a business owner right so because these are the keywords these are things that people are looking for so again if you're just a regular user this is potentially what you you're typing in or if you're a business owner these are things people are looking at or looking for so they might look for a cupcake recipes wow that's probably a big term you know they might be looking for cupcakes and cardio I have no idea why they would do that but they might be doing that cupcakes at Walmart cupcakes and rainbows it could be a company name I don't know cupcakes a la carte cupcakes on new york by melissa so there's a lot of different things and if you do the same thing with let's just say let's take a look at horses okay so if i just type in the word horses on its own and i do a quick search now you start saying horses for sale Horseshoe Bend horses for sale in Alabama for shoe theory so there's a lot of different thing hearses running horses breeding so if you're doing more things related to let's say horses breeding you could start getting more specific and then again go ahead and now you see those keywords that even go deeper beyond just horses in general so now we get horses breeding minecraft okay I guess there's minecraft related where you can breed horses horses breeding pictures horses breeding cows horses breeding games and videos and humans and horses breathing apps you know so there's a lot of different horse breeding businesses right so there's a lot of different keyword terms that you can keep getting more and more specific into but ultimately that's what a keyword is alright so to simplify things a keyword or keyphrase is really what people are searching for now keep in mind it's not just about getting the big keywords yes there are more people that search for broader keywords because if you just type in the word logo and if you're the person selling logo design software for people like Adobe Photoshop or Adobe Illustrator if you just type in the word logo more than likely that's not what they're looking for okay you might be a designer you might be a software provider you know and let's just say out of a hundred people if only one or two you have a one or two percent conversion you know in that case you only have one or two people that are looking for your stuff out of a hundred on the flip side if you have the keywords targeted logo design software now when somebody types that in even though the the amount of searches might be less let's say 35 searches but you get 90 percent of those conversions okay so let's just say you get to 30 people okay and you get 30 people is still much more than one or two people even though you might get way less people searching for that stuff but they're looking specifically for you and since they're looking for exactly what they're looking for and they're finding what they're looking for and you're able to provide that your conversion rate will be higher so focusing on more specific keywords can be really beneficial for you because you're targeting the right people that you want that is your target market so thanks for joining me in this video I hope you really found it helpful and if you did and you want to get exclusive business trainings then go ahead and sign up to my newsletter like right here by clicking this button enter your name and email address when you're there and you'll get sent the newsletters as they come out and that also includes some of the live classes and webinars that I do as well so make sure to sign up thanks again and I'll see you next time

Posted by Lewis Heart

This article has 7 comments

  1. Yes, I agree with your idea. But I don't know how to search my keyword in the YouTube Box. i mean that I can't see my channel's name in YouTube search box

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    Ensure you eat enough fruit and vegetables.
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