What are LSI Keywords & How They Impact Content Marketing & SEO

Posted By on May 4, 2019

hey what's up everybody and welcome to hack my growth I'm Ryan Shelley and today we're going to be talking about keywords but not just any keywords we're going to be talking about LSI keywords and why they're essential to both your content marketing strategy and search engine optimization let's go thanks for joining us today if you like their videos in the past and you want to learn more about how did you take your marketing to the next level just hit the subscribe button below we can publish new videos every Monday and we would love to have you be a part of our community so LSI keywords what are they and how do we use them and how do we find them is really probably one of the biggest questions you're thinking right now but before we get into it I was like keywords let's understand a little bit about what LSI is and what it stands for what stands for latent semantic indexing okay that's not very clear right so what does that actually mean it's actually a mathematical algorithm that helps understand the the contextual connection between words this is something that Google uses to understand the context of a piece of content and how words are related to one another so in the past people used to just keyword stuff a ton if you wanted to write for a specific term you would just put that keyword in as many times you can well as we know Google figured that out and they've built ways to really push back against people who are doing that but they're also don't ways to help understand content more naturally and that's a real key behind LSI is to understand that when people are talking in a specific category things mean different things and people search for different words around a specific topic rather than just specific keywords over and over and over again you've seen this stat and you can be heard this death 15% of searches every day are brand new they're terms that have never been searched before but 75 to 80 percent are terms that have been searched before but they're usually searched a little bit different they've got search modifiers added to them what we're people are maybe you know putting a different prefix or suffix to a word and LSI is helping Google better understand how all these words kind of fit together and the grand scheme of things to really break it down we're talking about keywords LS keywords are keywords that are related to keywords and really when you're talking about a piece of content your LSI keywords are going to be supporting keywords that are really kind of supporting your main focus and that core topic that you're going after you see context is key when it comes to online marketing to SEO to any kind of really conversation that you having even if it's offline marketing if you're out of context the message isn't going to make sense but if you can help build context around a message you can really help engage people without having to repeat the same thing over and over and over again so we're going to do a couple of things I'm going to show you a little bit of a map here and then we're actually going to show you a really cool tool that you can use it's free online to help you find these LSI keywords so what we do is we have a graph right here and in the middle of marketing let's say I'm writing a blog post generically about marketing now I would probably never really go after trim that broad but let's say I was from the firm for this instance so some LSI keywords are really long term keywords that are supporting and related to marketing as a whole so one of those might be definition of marketing another one might be principles in marketing marketing strategy could be another one marketing ideas local search marketing but also this turned out here led design now that would make sense if my piece on marketing was really focused a little bit more on the digital sphere and now what design could actually be a contextually appropriate keyword because web design has a lot to do with digital marketing and online marketing so Google can understand the relationship between web design and marketing all right so that's a brief example of doing it on a whiteboard but now we're going to look at a really cool tool online that you can use absolutely free let's get into it all right so here's this cool little tool it's called LSI graph dot-com and you just type that in your browser and it's gonna bring you to this page as you can see there's not a lot to it and there doesn't need to be a lot to it because really we're just asking this keyword generator to help us find LSI keywords so let's say you're doing a YouTube video on LSI keywords I've already type in there and you want to find some contextual appropriate terms around LSI keywords type it in here click the little reCAPTCHA and generate so what this tool is gonna do is start to define and show you some some LSI terms that you can use inside your content to help make it work into actually appropriate more search engine friendly and more user friendly relief so as you can see there's a huge list here and you can just start going through these terms and helping and hopefully they'll help you you know build some some better content I mean the key around it is not just to find as many creative words as you can for LSI or whatever key word you're going for and stuffing them in there the goal is to help you get away from keyword stuffing and having to focus just on one term over and over but helping you become more natural in your content this tool is gonna help you generate terms and say maybe you want to go even deeper maybe it's gonna actually throw up a term that that's more appropriate for you to really focus on so it's a really cool tool and from here you can kind of you know do some of your own keyword research to see how appropriate they are and make sure that it's it's obviously contextual appropriate click the button down here they're gonna give you a little bit more content they've got this free ebook which is really great but they also give a little bit more of an explanation around LSI keywords so hope you found this helpful if you guys have any questions on LSI keywords SVO online marketing please comment below we'd love to help you out and until next time happy marketing

Posted by Lewis Heart

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