Top 5 Free Keyword Research Tools

Posted By on May 2, 2019

hey what's up guys in this video I want to share with you five different free keyword research tools that you can use to create better content to make sure that you can rank for certain keywords for search engine optimization and also get highly targeted traffic and followers to your website some of these tools are free to use all the time other tools you can just use for a brief period of time before you have to pay or wait until the next day but either way they're gonna help you discover what keywords you really need to be paying attention to and make sure you stick around to the end because I'm going to show you how to actually use other people's websites to determine what keywords you should be ranking for – not really quick full disclosure I am NOT an SEO expert I don't work at an SEO company but I've been trying to rank keywords for the last ten years and I've been successful sometimes and not so successful sometimes but I do use these tools to help point me in the right direction now if you understand SEO you probably already know a lot more than I do but for those of you who are just starting out especially if you're just starting out with a blog or a website or some sort of podcast or something like that this is my way to help you make sure that you are writing about or recording information about things that are important for the people who are searching for information that you have right so three important data points that we're going to be looking for and discovering through the tools in this video number one is the search volume typically it's showing us how often a keyword is being searched for within a month number two related keywords that is keywords that are similar or that people are typing in that kind of relate to that first one that we had that way we can actually see if well maybe we should target that other one instead and actually get a feel for what the search volume is there – and then finally number three the competition how competitive might that keyword be for us to try and rank for all right so it's time to dive into the tools and you might be thinking the first one on the share with you is the google adwords keyword tool but guess what it's not although that's a great tool and it's free and open to use all the time unfortunately it only gives you a limited amount of data that you can pull which these other tools will pull from plus give you even more so the keyword planner it's alright but let's dive into the first one right now right so the first tool here is actually an extension for your browser if you're using Chrome or Firefox you can use this tool and it's super powerful it's called keywords everywhere dot-com and this adds a little bit of data when you're doing regular search on things like Google or Amazon or elsewhere I'll show you the examples in just a minute but it's super powerful and it's really really easy to use so we're gonna install it on Chrome right now and I'll show you how to do that so just click on it all for Chrome then we're gonna click on add to Chrome at extension now in order to use this tool you're gonna need to get an API key very simply just put in your email right there alright and then you'll get an email like this and all you have to do is click on the API key here or paste that URL there so after you install keywords everywhere and you have it enabled here in the extension what's really cool is now you're going to see key word data wherever keywords might be relevant in your search in your regular sort of activities on webpages that you might already be visiting for example here on google if I type in Quito diet it's gonna tell me well how many people are searching for relevant keywords so I can see keto diet here is 1.5 million keto diet menus 33 thousand 100 per month so again this is how many people are searching for those keywords every single month so this gives me some really good insights on which one of these might be more popular or perhaps you know I should target etc it's also telling me some add data coming from Google Adwords in terms of how much a cost per click is and if I actually click through so if I click through to keto diet foods for example it's also gonna tell me up top the competition now please don't be confused about the competition mark here this isn't competition for search engine rankings this is competition for bids for this keyword for people who are paying for advertising so it's like an auction system and this is the competition how many other competitors are there going to be for that keyword the more competitors and the the more they pay the higher you're gonna have to pay we don't feel worried about any of that stuff so point being don't look at this competition number that does not reflect competition within the search engines now let's head on over to Amazon and you can get an idea for how this works outside of Google as well so let's say I'm going for something like tripod now again here it's telling me right here how many searches there are again in Google though it's not searches in Amazon it's always pulling Google information but again this is just really handy because it shows us right then and there where we are perhaps doing other kinds of research what the search volume is might be so we can just get a feel for how popular these keywords are which is really cool so tripod for iPhone gets more views and more searches than tripod for camera tripod for iPhone 7 plus only has 36 hundred views per month etc now where this is really handy are some of my are on some sites like my favorite one here answer the public comm I covered this and a number of other content sniping tools in a previous video only two it in a cart above but I love this because it tells me the questions that my audience is asking and now in combination with keywords everywhere I can get an understanding for it well how often are these questions being typed in and being searched for so for example let's do keto diet again and I'm gonna go get questions so the resulting page is a wheel of questions that people are typing in to find out answers related to this topic which is really handy in and of its own but now that we have the keyword research data behind it you're gonna find it even more interesting so if you actually hover over each of these keywords you're gonna see some search volume here however don't be worried most of them are gonna be searched volumes 0 per month that doesn't mean like absolute zero just means there isn't really a significant amount of searches to actually show you anything in this tool now this is a little hard to see and understand but if you actually scroll up and click on data this is where you can get some good data and now what I'm going to look for is out of these questions which questions actually do have a significant amount of searches so if I scroll down here I'm sure we'll find some you don't always find somebody here we go does keto diet work 1900 searches per month that's a good clue that okay I need to answer that question on my website or in a post of some kind this is how I prove relevancy to this particular topic and it's gonna just help increase search engine rankings overall what's keto diet that's only 170 searches per month here we go here's a big one what to eat keto diet 5400 per month so a list of items that people can eat if they were on the keto diet that's a big one let's keep going here see if there's any other significant ones that are popping up how to start two keto diet let's see scroll down how much protein keto diet so those are I want to pull out those questions that have some sort of search volume here it's gonna be far less than those other terms we've found just through Google alone but I mean that's just telling me right now what I should be writing about or creating content about if you produce any content or produce any products for a site like Etsy it's also gonna show you stuff on Etsy too so let's say you have a shop about you know wedding wedding planning stuff so let's do wedding planning so now I can see all the different sort of smaller more niche down items within wedding planning are related keywords and how many searches there are for each of them as well so wedding planning glass seventy per month again this is pulling from Google but it still gives us info about what's popular or not we can assume for the most part that it's going to be reflected on the same platform that we're on and searching through although the numbers won't be the same like there's not forty thousand five hundred people searching for wedding planning book on it say every month but we do know that there are more than wedding planning notebook so again that's how you would use this tool and it's really handy as you go along all right next up we have kW finder calm or obviously keyword finder calm so kW finder calm it has the ability to have just a couple searches for free before you sign up if you sign up for free you get five additional searches so I'm just gonna use it once here but it is really powerful and I would recommend you check it out you can subscribe to get more searches if you'd like but here we go this is the home page here and if you just type in something like keto diet this is what you'll find find keywords now what I really like about this tool is the just just layout and the look of all this information it's quite easy to understand for example here on the left hand side you're seeing other suggestions and the related search volume the cost per click like before but then you're also seeing here something competition in PPC which is the same thing that that competition thing like I talked about earlier that's not anything you want to look at but unlike a lot of other tools you're also seeing keyword SEO difficulty here and this is related to a number of different link profile stats you'll also see something similar here when you look at the Google SERPs or search engine results pages if you were to type in this keyword into Google these are the top ten pages that would that would be there but it's also giving you some background information about them for example the domain Authority page Authority the rank through mods which is an amazing SEO company Moz trust and a few other things links these are external links that are pointing back to the website and then also Facebook shares which do play a role in search engine rankings as well so you can kind of get a sense for okay well if I were to create something how possible might it be to rank for that particular keyword and you can see okay well I just have to do better than these websites and you have some data now to analyze what it might take now it's not gonna happen overnight but it is something that if you create something worth and has value in it you can get shared it can get linked to and that's how you slowly climb the search engines there now you can see here on the left-hand side with related to these suggested keywords you can get a sense for how competitive these keywords are so you know the green numbers are better it means you have a likely chance I mean where you see green means opportunity so there's some opportunity here there's some opportunity here on the right-hand side the link profile strength for this one is really interesting so what I would do from here is actually go into this post check it out try to understand well why is it ranking and what could I possibly do better than that one those are sort of like open doors for you to get access to this keyword in the search engines but if anything even without ranking in search engines it's still something that you should be potentially covering in some shape or form so for example down here ketogenic ketogenic diet foods yes there's less search but there's less competition as well if I were to scroll down diet oh that's more like a miss type scrolling down here ketogenic bread that seems like good opportunity even though there's not much search again talking about that item will help your website become more relevant and it can help lift everything else up now what else is really cool about this tool one of my favorite parts about it is the questions tab here so if I go to questions and then I hit Search once again you get a list of questions similar to what we found and answer the public but listed out in a way that's showing also the keyword competition – now the search volume like in the other tool we just showed you is going to be far less than what most people are finding on other keywords but it's because these are questions that are much longer these are longer tail keywords but we can actually sort these through search volume and again these are very similar to what we found on the other page how to start keto diet let's see here what's keto diet what to eat keto diet yep so again these are just topics that I know I should be writing about and a little bit of information about them well and then I can actually click on each of these so let's let's pick this one for example how to start keto diet I'm gonna click on that I'll now see the top 10 search results are actually top 11 for that particular keyword I can go and analyze those and see ok can I have a better link profile than these ones that appear here based on Authority and page ranking and such so yeah Facebook if I were to write something of value you know I might be able to rank for that keyword alright a similar tool that a lot of people love is called SEM rush and actually when I was doing a lot of my niche site research back in the day this is the tool that I absolutely loved hey because these other ones didn't exist but also be this is just very reliable and it also shows me in a very beautiful way the information that I need ok so here we are at the homepage of SEM rush and I'm logged into my account so I can have access to a few more free searches you get a limited number of searches every single day after you sign up and what's really cool here is you can type in a keyword like we did before keto diet and hit enter and it's gonna give you a lot of similar information to what we saw before but I also love that it's showing us the trends too I think that's really important because if it's trending down you might want to actually look at you know targeting a different keyword or trying another related keyword that people are typing in more we're gonna see a lot of similar things like the volume and the cost per click if you scroll down you're gonna see some of the top pages in the search results but what I really love to use this tool is actually putting in websites and then getting information about those websites and certain keywords that they may also be targeting as well so one thing I'll have to do is you know start with the seed keyword just like we did and scroll down and find the organic search results and then I'm gonna look for a website here like keto – for example so I'm gonna I'm gonna highlight keto – and I'm going to go up here and actually I think I can click on this website to get some information about that website yeah we can do it that way or you can just type in a domain name you can type in your own domain name – to get some information about your website now I can get some information here that's really helpful for example the number of total backlinks and the search engine traffic for this website so in addition to that it's also giving me information about you know other keywords that this page is ranking for so keto diet and it's telling me it's in position number two for keto its position number two for what is keto diets position number six so this is an authority website in the keto space which is really interesting to know I I might want to go out and you know see if I can develop a relationship with this person who owns this website or this company for example or maybe work with them in some way shape or form maybe guest post on their website so it can perhaps get some of that link juice coming from that website back to mine I don't know I can analyze the site even a little bit more by going to backlinks and getting an idea of okay well where these backlinks coming from okay so here's the analysis on the backlinks of Quito – comm so actually it's giving me an overview here it's giving me a trend in terms of like when these backlinks were created you can see a lot in December and that's because the Keo diet was kind of taking off at that point it's probably where they got a lot of good good Google juice from backlink types which you don't even really need to worry about right now where these backlinks are coming from the anchors meaning the highlighted text that's actually pointing people back to this website from other websites so you can see here Liggett I'm seeing 28 day weight loss challenge it's giving me some ideas about okay well maybe that's where a lot of the Google rankings and shares and information like that it's coming from it's from these this challenge there's another one here in 149 coming from this one check out the 28 day weight loss challenge now so I want to look into this a little bit I can actually click through and find more information about this okay so for this one in particular I can see the anchor text on all of these websites now this is where links are pointing back to Quito – so misfit living thrives drive a misfit living thrives Drive so I can upgrade to get more but this is giving me some ideas about okay these two websites which have some Authority it seems are pointing back to this website and I can go and actually go into these posts and just kind of begin to understand how this the space is working a little bit I mean to go back here and actually click on backlinks to get overall where else might be links coming from so for example struggle Co misfit living this fit living seems to be you know a big one there related to weight loss and challenges and things like that so again just a little bit more information that's gonna help me understand okay what is the reason why people are linking back to this website can I create something more valuable can I create relationships with those companies or those those web sites how might I be able to get even stronger websites link back to me again this is a process here that's gonna take some I'm for you if you want to rank for these certain keywords but this gives you some information so you're no longer approaching it blindly alright next up we're gonna talk about a tool that's very popular in the social media space but not so much known as a keyword research tool but I think it's important for keyword research because based on the keywords that you want to target you're gonna look for content that is being shared that's going to give you some ideas in terms of like what's hot right now so that you can get a better chance of getting shared as well sharing and social media kind of metrics do play a role in search engine rankings so let's dive into this tool called buzzsumo now what I love about buzzsumo is that when you type in a keyword it gives you a lot of information about okay well what are people sharing about that topic right now as I can see here for keto diet number one is this infographic and now it's giving me some information kettle and forget sugar Friday calm and I can see just how engaged or like how many engagements there are across different kinds of social media platforms which again like I said does play a role in search engine optimization so if I were to type in keto diet food list into Google I might assume that this will pop up because of just the sheer volume of shares and engagement actually let's go and test that right now keto where is it keto diet food list scroll down now I see so it is ranking on the first page keto diet food list infographic and PDF but there are a lot a lot of ranking factors that are probably playing a role this one by rule dot me seems to be the one that is getting the most search volume and it's probably because it has some really great information as you can see here quite an extensive post now speaking of length of posts what's really interesting about this as well is this tool buzzsumo will give you information about okay well what is common or what is actually popular between all these things that are being shared so if I scroll down here you'll see okay there's a load of volume here but what I'm gonna do now is actually click on content analysis and hit search and this is again for keto diet and if I scroll down you'll see okay out of 5,000 articles that were analyzed 1.6 million shares the average shares between all of them is 320 here's a little bit of a trend chart in terms of okay when articles were written and how many were shares happened and when but the coolest thing is like you scroll down here and you can see okay here's where most of the sharing is happening Facebook and Pinterest so this is telling me okay these are the platforms where people who are interested in this particular topic exist and also it's giving me a little bit of information about okay the type of post too so check this out like Facebook actually Pinterest you can see list type posts how to articles why posts videos all those kinds of things if I scroll down date published planet is important but here we go average shares by content length so this is telling me some information about if I want to stack things in my favor to rank and actually get shared for this particular keyword here's the information 3,000 to 10,000 words are getting the most shares but however on Facebook it's actually a little bit less so anywhere between oh well it is 10,000 words or more on Facebook if I scroll down I can see where sharing is happening diet doctor calm yummy inspirations keto recipes yummy inspirations youtube dr. axe and you can scroll down and get a little bit more information in the breakdown of where this engagement is happening and again engagements just one ranking factor it's an it's an important one but it's also a great way to get additional traffic beyond just keywords and keyword rankings in search engine optimization itself keywords do play a role in social media and this is where again you can gather some more information using this tool called buzzsumo number five Google's search console that is something that you should already have access to this is something you should set up at the early stages of building your website so that Google can start to collect data for you and give you some good information about well what needs help how things are going especially related to keywords that you are ranking for so let me dive in and show you the back end of the search console for so it's gonna give you some information about okay total clicks based on searches for a certain time periods information if there's any crawl errors and things that can be fixed but I love looking at search traffic here and going to search analysis and this is a keyword research tool because it's gonna tell you what your ranking for so that you can go in and say okay well maybe I should rank a little bit higher for this one let's optimize the things that I already have in my website so we can get even more search volume for the stuff that we kind of know was already working so here's where you can get some information you can actually show the number of impressions meaning how often is your search result being shown to people that's what's here in red click-through rates which I think is real important in position as well so I'm actually just going to go to impressions and click the rate so we'll turn that off so clicks and positions so if I go down here you'll see that the term smart passive income which is obviously my website it has a search volume of about 10,000 and it has five thousand seven hundred ninety six clicks at the number one position which is great now if I go down to my first term that's not my brand or me that's affiliate marketing as you can see there's a monthly search volume of a hundred and sixty-five thousand per month which is great and five hundred and seventy clicks that's probably because I'm at the bottom of the first page here you can see I'm at position nine point six if I actually click through into that one you can see like the position over time and you can see how many clicks per day you're getting now this is telling me okay well my average position is right at the bottom of the homepage perhaps I can go back into that page and optimize it in such a way that maybe I can climb a little bit higher and get some get some more clicks there let me go back and find another and for whatever reason I'm ranking for I appreciate you I did write an article called I appreciate you and why that's important let's go how to launch a website I'm ranking 4.5 for that 1,600 in the volume let's keep going down let's see can I sort by monthly volume now maybe I can sort by position and find some keywords that I'm ranking number one for that have a high search volume that you know your niche site duel ebooks a smart way tips on interviewing somebody I ranked number one for that's pretty cool so again this is just more information but what I want to look for are where I'm positioned on the first page but I just know that I can perhaps optimize those pages so that I can actually climb a little bit higher and when you climb a little bit higher on that search engine results page you're gonna get more results so this isn't a tool to find new stuff to do it's a tool to find stuff that you already have that you can improve and I think that's probably where you should start so make sure that you have your search console hooked up and I'll put in all the links for all that information below in the description so you can get access to not just this tool but the other tools that I mentioned as well and just using these five tools you should have a good understanding of what's out there the lay of the land of the space that you're in and what you can do to improve and write articles that matter to the people who are searching for this information and the biggest piece of advice I can give you is just try not to make this overly complicated right make it easy on yourself and don't get too into the weeds of the data yes search volume and competition and going into other competitors websites to see what you can do better yes that's important but you could go so deep where you just don't do any work or never publish anything and obviously if you do that you're never gonna ring for anything so start with what you have improve it then go out there and create new content based on what people are searching for make it better than what is out there already and over time Google is going to figure out wow your website and your blog or whatever it is you're creating is worth ranking higher and you'll see that eventually the cream rises to the top hey really quick before you go make sure you subscribe to the channel thank you so much and make sure you leave a comment below to I'm curious do you have any tools that you use that I haven't covered to help guide you when it comes to keyword research how do you actually approach what it is that you write or create content about everybody has a different way to do it these are the five tools that I know about that can help you but you can help me and the rest of the community too so leave a comment below with your special systems or tools thanks so much please subscribe and I'll see you in the next video

Posted by Lewis Heart

This article has 20 comments

  1. Different keyword research tools like TubeBuddy, keyword everywhere and keyword tool show me different competition of a specific keyword: businessman. So which one is the right one?

  2. This is Keyword Researcher.
    It's the only SEO software that helps you find
    Long-Tail Keywords and create SEO-Optimized Content for your website.
    here :

  3. Save HOURS of your time and get BETTER rankings.
    Use Long Tail Pro’s step-by-step system to discover thousands of profitable keywords and calculate Keyword Competitiveness for any niche.

  4. Keyword Finder very limited use, Semrush again only limited to 10 results as oppose to hundreds if you pay extortionate prices……affiliate marketing videos it seems as usual

  5. You are doing well. You are #6 in the top 10 results for the keyword 'youtube keywords finder'.I can show you what other keywords you rank for. Would you like to know?


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