SEO TIP - Get Your Keywords in the Right Places, Not stuffed in Your Copy

[Applause] howdy Moz tips today I wanted to give you a really simple SEO tip that I see most people get wrong SEO search engine optimization helps your business get found on Google and Google is a machine and it's looking for certain signals one of the biggest signals is looking for its the keywords and we all know about this I'm sure but the keywords don't necessarily have to be stuffed all over the place in the copy in the bottom of the footer behind this than that put them in the obvious places where Google is looking for it don't try and trick my machine the machine is very very clever put your keywords the words that people actually type into Google to find you in the title of your pages in know what in the heading the first heading of your page and then it into things like bullet points and pictures and media on your page Google won't read all of your content but it certainly won't like you if you try and cheat it by stuffing keywords all over the place right it naturally but make sure that your pages and your content like video and blogs has the keywords and the titles and the heading ones [Applause]