Selecting & Using Keywords for SEO

Posted By on May 5, 2019

hi this is Chris from dodging SEO in this tip I'm going to show you how to identify the keywords people are using to find your products or services and how to include those keywords on your site to help improve rankings everything this video is super simple and the only tools we'll be using at the Google Adwords Keyword planner Google search and the sujin SEO sir preview tool which you can find in the Google Chrome extensions understanding how users are searching is important for determining if there's demand for your product or service online and for optimizing your pages to rank for those searches it's also important to know how to use those keywords on your site in order to rank well for those terms the Google Adwords Keyword planner allows us to identify which keywords uses – searching for and in what locations this is one of the first things we established in any campaign as it gives direction to the whole audit process you should start with a list of a few keywords you think people might be searching for and then head over to the keyword planner there are a few options on which you peg depends on what stage you're at in your research if you don't know what keywords you should be targeting it's useful to use search for new keywords and AD group ideas here you can enter your initial keywords or provide Google with the URL of the page or optimizing which we'll look at the keywords you're already targeting and provide suggestions based on those you should also set your location and any keywords you wish to exclude from suggestions when you ready click get ideas Google will provide you with keywords broke into categories which you can then browse through an RTA list the important information to look for is the average monthly search volume which tells you how many people in your specified location have searched for those keywords it's important to note that the competition referred to anis tool is based on competition for google adwords not organic search however it could be used as an indication of the number of businesses who are pursuing those keywords and selecting keywords it's important to try to identify which are directly relevant to your business and which imply high user intent for performing an action such as making a booking or a purchase sometimes if you're not sure it can be useful to search for those keywords and see what's already ranking for those terms for example the key phrase meeting organizer might mean someone who organizes meetings but a search for the term shows a lot of results for meeting planning software the search also shows that sites ranking for the term a relatively high Authority such as Wikipedia and Microsoft whilst it might be possible to rank for this keyword it may also be much harder than other more relevant keywords when he found a keyword that has good search volume and is relevant you can add it to your list to download later once you have a good idea of the keywords going to use you need to add them to your site the first step in this process is to identify which pages should target which phrases each page should ideally target one broad category of keywords when optimizing your site you'll want to make sure you include your keywords in several places the titles the descriptions in your headings and content and an image file names and alt text titles are shown in the browser tab and in search results these have a direct impact on user click-through rates and rankings when writing a title you should try and keep it below around 70 characters include your target keywords for that page and make it attractive for users in search it's also common to include your brand name as a suffix you can use the tishanna co SERP preview tool to help you see what your title should look like in search descriptions are also strained in search results and can help increase click-through rate however they don't have an impact on rankings when writing descriptions it's important to try and make them attractive for users and sell the benefits of your service you might like to include the target keyword and a reason users might want to visit your site for example if you offer free shipping you should try and include that in the description again you can use the deshaun SEO so preview tool to get a better idea of what these will look like in search results it's also important to include your keywords naturally in the headings and content of your pages firstly this makes sense for users because studies have shown people are more likely to stay on a page if they see the words they've searched for but also because this is used by Google as a ranking factor whilst you should make sure that you include your keywords on the page you should avoid including keywords just for the sake of SEO if keywords are used too frequently it can appear manipulative and result in your page being demoted in search results you should also look at including your keywords in a natural way in your image file names and alt text this can help Google pick up your images in image search it also improves your site's accessibility for people with poor vision who are using screen readers and finally it's also used as a search ranking factor again it's important that rather than adding keywords just the sake of SEO you should try and be as accurate and descriptive as possible there are a couple of things you should avoid when optimizing your site for keywords first you should never hide keywords whether you using same colors as the background for the text behind images are off to the side using CSS this technique is not approved by search engines and will likely result in penalties or simply won't be effective you should also avoid trying to stuff in as many keywords as possible into titles descriptions or headings this appears penalty users and is also disapproved of by search engines with any optimization of your site it's important to consider users first on search engines second follow the simple rule and you're unlikely to have any problems that was our quick tip on how to research and include keywords on your site if you want to use the tips in this video you can get started with the action shown here you can also find supporting articles on HubSpot and the Dijon SEO website

Posted by Lewis Heart

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