Page Ranking and Keywords – How Google Works

Posted By on May 5, 2019



hi this is Brad Smith from online business and comm I'm going to talk to you for a minute about how Google work and how it ranks your website the way this works does the Google bot over here comes in every few days – every few weeks depend on how often you update your site and it basically indexes your entire website it looks at every single page on your site and the Google bot is really trying to determine two things it's trying to determine the authority of your website ie how important is your website relative on the web based on your current niche in your current content and the second thing that's interested in doing is indexing the relevance of your site trying to really find out what your site is all about now does this in two ways first of all a Googlebot looks at what's called on-page factors and on-page factors includes things that are actually under your control and this is one of the primary ways that that Google determines how relevant your page is it looks for keywords and if you recall where keyword research is very important as you develop your website because keywords in the URL and the domain name and inside of your content determine what your site is all about and if you have relevant keywords that people are looking for then Google's going to index your site well for those keywords the important on-page factors include putting keywords and URL which is the index or address that are just used to reach your website putting keywords in your domain name having keywords in the title for your articles keywords in the body the text in the description having fresh links to your site is an important on-page factor and fresh pages because Google's looking always for fresh content Google's is going to look at the age of your site how long it's been registered and all these things help Google determine how relevant your site is the various topic and so if you have a site focused on fly-fishing you want to determine the most important keywords and make sure those are on your site now the second thing Google looks at and it's perhaps most important are off-page factors off-page factors are primarily concerned with who's linking back to your site we call these backlink so for example if this site over here links back to your site and one of us articles or pages that's called a backlink and the number of backlinks that you have back into your site helps Google determine whether you're an important page on the web now Google doesn't just look at the number of links you have it actually looks at the authority of each of these links and the authority is measured by something we call page rank and page rank is actually a number that goes from 0 to 10 now the PageRank scaling system is not linear so a PageRank four or five state might have 40,000 times the authority of a PageRank 0 site but having backlinks from high PageRank spice is very important to your site now Google also looks at the relevance of these sites so for example if this is a site about baby food and your site is actually about fly-fishing and having a baby food link back to your site really doesn't count for much but the relevance of these links is really important you'd like to have a relevant link from a high-ranking site in order to increase the rank of your site overall you want a link from an expert site now Google is also gonna look at other factors like the age of these links generally olders links are considered better than newer links it's also as I mentioned earlier gonna look at the number of Link's but if you have a lot of links from high page rank sites it's really gonna help enhance the authority of your site I would have mentioned one of the most important things you can do to affect the off-page factors is to come up with a strategy for building backlink now there's many methods you can use to build backlinks including using article directories reaching out to the people that actually own the important sites over here becoming friends with them there's things you can do like mentioning people over here there's lots of different strategies for building backlinks and I'm going to cover those in detail in another video but having a backlink strategy is one of the most important things you can do increase the overall authority of your own site if you enjoyed today's video I'd really appreciate it if you'd go down to the very bottom here of this post and leave me a comment if you're interested in starting your own online business visit online business end comm and sign up for my newsletter thank you for listening and have a great day

Posted by Lewis Heart

This article has 28 comments

  1. Thank you. You were clear and to the point. It does not seem that getting back links will be easy. Thanks anyway for the tip.

    Reply
  2. If you`re looking to obtain higher rank on search results, i would recommend using speed rank seo. Just google it on google search.

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  3. Thank you for the great video because it was helping me a lot.  I especially like the tip to see what people are googling by pressing different letters etc.  Subbed, added to a couple favorites too brother

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  4. how are you , If anyone else is find out the top secrets for grabbibg top place on google try banfan incredible rank genie (do a search on google)? Ive heard some great things about it and my partner got excellent success with it.

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  5. Google bot does not index anything. Google bot crawls a website to collect the information to send back to the Google datacenter. There is where the real work on the site information takes place. Also, while Google bot does visit websites each day, it typically checks the timestamps to determine if the file was updated. If it has not, then it moves on.

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  6. Get rid of your SEO worries for good. Just copy and paste into Google Roltan Ranking Platform to discover how.

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  9. Not only that, The panda and penguin update came out this year and you can only have 2 keywords per page, dumb haha update your video

    Reply
  10. This is helpful I just got a job as a link builder for an SEO Guru and I am so lost and my boss is so busy that he just doesn't have the time to sit down with me to help me out. any other sources i should look at for link building?

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  12. What a load of drivel

    Three things wrong in the first minute.

    A: Google bot does NOT visit a page depending on how often you update.

    B: Your entire site is NOT indexed on each visit.

    C: Googlebot does NOT determine anything. It merely requests the source code and feeds it back to the datacentre it came from.

    Indexing and ranking is done by OTHER systems.

    Reply
  13. I have a stie that is power by other site, but I have the domain, I How I go back about getting backlinks for my Domain and not the site that my domain is parked on? and I do get a ranking for my site if I am parked on the powed it. I have google adsense

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