Market Samurai: Finding Long Tail Keywords

Posted By on May 12, 2019



in this video we'll be exploring the concept of longtail keywords and how to use them to attract organic traffic to your website specifically we'll be covering expanding your keyword framework understanding longtail keywords the difference between longtail derivative keywords and semantic longtail keywords and how to find longtail keywords using market samurai to begin with I'd like to introduce you to a concept we call the keyword tree which is a good way to visualize the framework necessary for building a keyword optimized website that attracts organic traffic previously we'll discuss the process of identifying a theme keyword which becomes the main focus of your website this theme keyword is equivalent to the trunk of your keyword tree we also discussed how to identify several category keywords which were related to your theme keyword and also had a reasonable amount of traffic and an acceptable level of competition these category keywords make up the branches of your keyword tree today I'd like to introduce you to two additional types of keywords the first type are called long-tailed derivative keywords and the second type are called semantic longtail keywords these keywords give your website greater breadth and relevancy and are equivalent to the leaves on your keyword tree so let's take a look at each of these new keyword types in more detail in case you're wondering what the term longtail actually means a longtail keyword is simply a phrase that contains several words the more words in the phrase the longer the tail longtail derivative keywords are those that actually include the theme keyword phrase the easiest way to understand this is to look at an example let's say that your theme keyword was sleeping bag a long-tailed derivative of this keyword might be British Army sleeping bag now semantics longtail keywords a phrases that did not contain the theme keyword phrase but are still semantically related so with the sleeping bag example a semantic longtail keyword might be Mountain slumber bag in this example the initial theme phrase sleeping bag is not actually part of the longtail keyword phrase but Google still sees them as being related the best thing about longtail keyword phrases is that the competition for these phrases is often lower so if you write an article that specifically targets a longtail derivative phrase you may have a good chance of ranking for that keyword the flip side of the equation of course is that longtail keyword phrases do not usually generate a great deal of traffic which is why you need to find as many of them as possible so coming back to the keyword tree what you really want to create is a website that contains good quality articles that target your theme keyword your category keywords and also a wide range of long-tailed derivative keywords and semantic longtail keywords that are relevant to your business over time as you continue to grow your content base and your link network you'll develop more authority in your chosen niche and subsequently attract more traffic so now that you understand what longtail derivative keywords and semantic longtail keywords are let's take a look at how to use market samurai to find these important keyword phrases what we need to do is to conduct another round of keyword research for our theme keyword and each of our category keywords this time however will be using different search settings and different filters in order to find the longtail keyword phrases that we're looking for so let's take a look at the sleeping bag example from start to finish I'll begin by creating a new project an entering sleeping bag as my initial keyword now I can click on the keyword research icon to begin my search the first thing I want to do is to generate a large list of keywords so that I can find as many longtail phrases as possible to generate my keyword list I'll just come across here and click that generate keywords button market Samurai then brings back a large list of related keywords after a few minutes my results are available and I can come down here and click the keyword analysis button to move to the next step you'll note that I've selected the no filters option in the filter control and I'm turning off the adwords CPC value as well as the commercial t values over here as we won't be needing them for this lesson now my next step is to filter these keywords to find the long-tailed derivative and semantic longtail phrases that i'm looking for the first filter i'll set is a phrase-to-broad match filter to ensure that i eliminate any potentially misleading results once again I'll use a value of 15 and this should limit my results to terms that people are actually searching for next I'm going to add an SEO traffic filter you may recall that when we were looking for our theme and category keywords will set this to 50 to make sure that our main keywords had a reasonable amount of daily traffic this time however we're interested in finding a large number of keyword phrases that have a small amount of traffic and low competition so I'm going to set my SEO tea filter to 5 this will allow me to see keyword phrases that generate at least a small amount of traffic each day and now having set these filters I'll come across here and click the analyze keywords button to bring back my SEO competition data market Samurai goes out and gathers information which can take a few minutes now I'm going to set my SEO competition filter to 30,000 because I'm still looking to identify keywords that have a low level of competition you now see that market samurai has isolated keyword phrases that I can use as the basis for additional content and having a quick look down this list many of these terms appear to be longtail derivatives of my initial keyword sleeping bag so just to clarify the main difference between this search and the search we conducted previously is that we reduced our SEO traffic filter from 50 to 5 which allows us to see the longtail keywords we're looking for now you may be wondering which of these longtail keywords you should target first the answer is the ones with the least amount of competition which are still relevant to your website a good way to find the best longtail keywords to start with is to click the SEO seed column heading which sorts your results from low to high competition so looking at this example the terms sleeping bags for girls has a fairly modest SEO sea value if I was to create a good quality blog post that specifically targeted this turn I'd stand a pretty good chance of ranking well in Google and may be able to achieve a number one ranking in which case I'd probably receive a number of extra visitors per day now this may not seem like much but if I continue down this list and created content to target each of these long-tailed derivative and semantic phrases you should be able to see that these small amounts of traffic would quickly add up and because these long tail phrases are all related to my niche as I gain traffic for these phrases I'll gradually develop more Authority for my theme and category keywords I hope you can now see the true power of using market samurai to find longtail derivatives and semantic longtail phrases related to each of your category keywords and your theme keyword by creating content that targets these keywords you'll gradually build an effective keyword tree that attracts more and more organic traffic to your website so just to recap in this video we looked at the keyword tree which is a great way to visualize the structure of an effective website we explored longtail keywords and found that there are two main types longtail derivative keywords which contain our root phrase and semantic longtail keywords which do not contain our root phrase and finally we saw how to find longtail keywords easy market Samurai by lowering our SEO traffic filter to 5

Posted by Lewis Heart

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