Lesson 6: What is keyword research? – SEO for beginners training

Posted By on May 10, 2019



in the previous video you learn about what key words are and why they are important in this video we'll discuss the various factors you have to take into account when doing keyword research and setting up your keyword strategy but discuss your mission your audience and your competition before you do anything and this is key you need to know what makes your company unique you need to have a clear concept of the mission of your company and what you have to offer because that is what it's going to make you rank it's that simple SEO is just like regular business if you're doing everything on the same or inferior level level as your competition you're not going to stand out if you're not the best result why should people want to find you why should Google rank you it seems simple but this factor is often forgotten we often hear people say if we can't come up with meaningful keywords if you struggle with that take a step back and look at your business at large what do you have to offer what is your mission what do you call values and strengths how can you branch out for your course selling points two very specific bits of information or service which you can use to stand out from the crowd you don't have to be better than your competition at everything as long as you adult identify enough things to build a keyword strategy around for smaller companies this means that you probably have to be better at the things bigger fish haven't thought of or actually aren't actively looking to do if you can't come up with anything you have bigger problems than just coming up coming up with keywords once you've determined what you have to offer it's time to consider your audience in the end as he oh it's all about making sure your users are able to find you so the first thing you have to do is to find out what words your potential audience uses to find the information that you're looking for let's consider an example at yes we think of a course platform is Yoast Academy so at first sight it seems very logical for us to optimize for the keywords Yoast Academy however when we analyze traffic data it turns out that our audience uses Yoast courses way more so makes much more sense to optimize for that term every company has its own internal vocabulary which often doesn't match the vocabulary of its audience therefore you should always choose your keywords from the perspective of your audience you can use Google Trends to research how often search terms are used compared to other terms mostly you simply can devise a proper keyword research strategy without taking your competition into account too often websites optimize for terms they have absolutely no chance ranking for so you need to research your competition you can go overboard and make a thorough analysis of the competitors in your field and it can certainly be worthwhile but let's stick to the basics for now it's quite easy to get a general idea of your SEO competition just Google some search terms you would like to rank for and see what companies show up and where you rank how big are the companies you were competing with for top 3 rankings which accompany fit between these results this is all quite easy to determine using just the Google search results but be wary you can't just trust the search results because Google tailors them to your search history so logically your site is going to come up higher for you than for others you can use an incognito screen to circumvent this although there's still a local search component even in an incognito screen if that is a problem for you you should consider using VPNs to mask your location big sites can rank for the most general terms smaller sites within a very specific niche can do the same of course it's also easier if you're writing in a language that has not spoken all over the world for most smaller sites writing in English however the general rule of thumb is this start with a big set of longtail keywords which have little traffic but you can rank for more easily and then work yourself up in the ranking step by step once you've gained some SEO Authority start optimizing for more general keywords and in the end maybe you will even be able to rank for your hat keywords hey you now know a lot more about keywords but you're not going to learn how to do good research from a video alone want to take the first step without having to break the bank take our free SEO for beginners training it has additional reading materials quizzes and other tools to help you to actually practice your new skills when you complete the training you'll also receive an official yo certificate of completion and a discount for our other training courses including our keyword research course check out the full course in the description below

Posted by Lewis Heart

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