Keywords You Should Avoid

Posted By on May 18, 2019



in this video I am gonna be talking about different types of keywords and in particular the types of keywords that are best avoided when it comes to creating content for your affiliate website so let's get started hello is Alex here from WP eagle I hope you're all well so this video is part of a playlist a playlist of 10 videos all around keyword research and creating content for your affiliate website put the place together with my friend Doug Pennington Doug is an Amazon affiliate expert and we've been working together on this place for a little while now each of us creating different videos so if you've not already watched the other videos in the playlist I suggest you pause this video right now and go back to video number one and watch them all in order it'll make a lot more sense if you do it that way so which keywords are best avoided well let's talk about a few different types of keywords first type of keyword I want to talk about is navigational keywords so these are keywords where people are looking for a specific company so these keywords are generally brand names or website addresses and they are people looking for a particular destination there is no point trying to rank for these keywords because the person knows what they're looking for they're looking for a brand they're looking for a company and that's what they want so there's no point trying to get ranking on keywords like this the second type of keyword is informational type keywords so this is when people are looking to learn something they might be typing questions into Google like how can I do something or where can I do something and they're basically looking for an answer to a question now these type of keywords should be approached with caution it really depends on the type of information they're looking for if for example they're looking for what is the best pressure washer to clean my drive then that one could be a particularly good keyword for your affiliate marketing website so if your niche was around pressure washers that could be a good keyword for you you create a lovely piece of content all around pressure washers and the best ones to clean a drive on the other hand if someone was searching for how do I fix my broken pressure washer that might not be such a good keyword you might be thinking oh well they're looking to buy a new pressure washer but if you look at the keyword carefully you can clearly see that they're looking to repair the one they currently have so you could produce a great piece of content all around things to check and things to do when you're looking to repair your pressure washer but it's unlikely to lead to a product sale because the person is gonna read your article they're gonna fix their existing pressure washer they don't need to buy anything it's a question keywords can be good and especially good in terms of giving you inspiration to create content and if you're looking to find some of those question keywords be sure to check out the other video in this playlist which is all around a fantastic tool called answer the public which you can use to unearth those great questions generally informational keywords should be approached with caution you can be looking for the questions that could lead to a product sale the best types keywords generally for an affiliate site are transactional type keywords that's when people are looking for say product reviews or which product is best or how do I choose the best whatever product for my needs they generally include a product in the actual search and they're people that are looking to buy something and they just need a little bit of help with that person decision and that's where you as an affiliate can come in with a great piece of content to help them buy so it could be a review it could be you know a comparison which product is best for a particular a task that kind of thing but they've got a commercial intent behind them the person is it's ready to buy they just need a little bit of help and a little bit more information in order for them to make that purchase there are some other types of transactional keywords and these keywords tend to include words like buy or for sale that kind of thing these keywords might look good on the surface because they are showing some serious buyer intent by using words like buy and for sale however you'll find that when you look at the results they generally show local results if there are local retailers that offer what whatever it is you're searching for and then it's generally big brands and authority sites that are coming up and you would find it very difficult to compete with these so in my personal opinion I think it's best to avoid these type of transactional keywords a good thing to do when you identify some keywords is do some searches on Google look at the kind of results that are coming up if there are other affiliate sites that are ranking then it could be a good keyword for you if the search results page is mainly videos then an article might not rank so well for that keyword and you might want to think about creating some video content if the search results page for a particular keyword just shows lots of big brands and sites that Wikipedia and I'm the big authority site its all over page one and the chances are you're going to struggle to get ranking so run your keywords through Google look at the search results pages what sorts of listings are coming up are they affiliate sites are they blog sites is there a natural place for your site to sit by keeping that in mind when you're doing your keyword research you better identify the best keywords for you and be able to identify the keywords that are probably best avoided that brings us the end of this video as I said earlier this video is part of a playlist be sure to watch all the other videos in the playlist I'm sure you get a lot out of them to help you navigate I will put the next and previous videos on the screen now you can click on those to move around in the playlist you're already subscribed then please click on my face there to subscribe to my channel and click the bell to be notified when I upload new videos and be sure to check out Doug's channel you'll find it over there click on Doug's face subscribe and check out his great videos until next time bye for now

Posted by Lewis Heart

This article has 10 comments

  1. Hey Alex, great content btw. I recently watched your video of WP Fastest Cache and went through the procedure, after it unfortunately my site is reading a warning code….. I've tried deactivating all my plugins one by one and it didn't do anything… any tips?
    Warning: Illegal string offset 'woozone-debugbar-session-check' in /home1/public_html/wp-content/plugins/woozone/lib/scripts/debugbar/debugbar.php on line 343

    Reply
  2. hi alex thank you for the tutorial . i have a question please can i add a google adsense ad in the kingdom theme in the product page ? and how please do a tutorial for that and thank you so much .

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  3. Super competitive keywords are the worst! They might seem appealing because they have a great search volume, but it just takes too much work to keep up with the competition.

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  4. Great video – spent a lot of time writing the wrong posts, but thanks to you and Doug I think I'm on the right track!

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  5. Thank you so much for all the video's, I am struggling with keywords for my website. But now I will implement this approch. There is so much to learn as an affiliatie.
    Thank you for all your work!

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  6. thanks for breaking down the types of keywords. i had used informational keywords, 'how to' keywords in the past and found that they didn't really convert as well. thanks for the explanation!

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  7. Thanks for that. So going after only transactional/ commercial keywords is OK? I thought that I heard from Doug in another video that we should try and balance our articles between commercial and informational. Will Google not penalise us for a 100% commercial approach?

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