How to Use The Keyword Tool and Google Trends

Posted By on May 10, 2019



in this video I'm going to show you how to use Google to help you do some research on finding your niche on a bunch of different things one of the first things we're going to talk about is the keyword planner so this is you know the keyword tool is it's a lot of times referred to you can just type in a keyword planner into Google or go to this URL keyword planner the first thing you're gonna need to do is gonna need to sign in to AdWords so let's go ahead and do that and if you don't already have an AdWords account I get a gmail account I mean you're gonna need a gmail account a lot so I'll go ahead and do that and you don't need to necessarily be spending money with AdWords to be able to use the keyword planner either which is nice so let me show you how it works so a lot of times what I do is search for new keywords using phrase website or category you can also get search volume data so if you have a lot of words you want to get search volume data from you can use that multiply keyword list to get new keywords I mean all these are pretty self-explanatory get click and cost performance forecast that's more for later on with when you're actually doing Adwords so let's start with search for new keywords using a phrase website or category so I'm trying to decide at this point what I should name our company that's what we're gonna use for this so should I some things I'm thinking of yoga pants yoga clothes yoga wear maybe so let's say get ideas so these are a group ideas I don't usually look at that I click on the keyword ideas and this is where it starts to get fun so if you look at the number of people searching average monthly searches for yoga pants 200,000 a little over 200,000 versus yoga clothes which is less than 15,000 it's pretty obvious that more people are looking for yoga pants I will say as we'll find out later that some of the people searching for yoga pants they might be searching for pictures of girls and yoga pants or things like that yoga clothes in some way is a little bit better of a keyword but we're gonna go we're probably going with yoga pants for my domain name because that's just so many people searching for it that seems like a pretty good and also because yoga pants is a something that people are searching for when they're ready to buy wear yoga clothes might not necessarily be a buy ready keyword though that being said this is up to you I might change it the name of the company right now is asana yoga pants com we might change it to asana yoga clothes calm but for now I'm gonna go to yoga pants just because look at how many more people are searching but if we wanted to use this tool we could also look at some other things such as five thousand four hundred people are searching for yoga clothes three thousand six hundred people are searching for yoga space where yoga leggings so this is interesting fifty four hundred people are searching for yoga leggings maybe that means that I should also sell yoga leggings yoga tops forty four hundred people are searching for that you can see there's just tons of different information here so I recommend looking through this because there might be something that people use instead of yoga pants that's a more popular word that they might use workout clothes for women that's not super niche you have clothes for women that's pretty good so as you can see yeah so there's all that data so that's one thing so we we're gonna probably go with the yoga pants versus yoga clothes but another thing we can do is use Google Trends so Google Trends is cool because it lets you know the trend of how people are searching for it so let me show you what I'm talking about here so let's say yoga pants so I put this into Google Trends you'll see that yoga pants have become a much much more popular thing since around I don't know 2011 they've started becoming more popular so let's add a term we can also add yoga clothes and you see something interesting yoga clothes has actually been pretty static relatively speaking that's the red line is yoga clothes so yoga pants have become a lot more popular but yoga clothes hasn't so that might be a sign that points us to the direction of we want to call the company something asana yoga pants not awesome a yoga clothes so here is the last thing that I recommend doing which is actually searching for whatever you're trying to rank for here so if I search for yoga pants it is a little disconcerting that the first entry is girls in yoga pants but then we have other things like onesie yoga clothes so I look at this and I think that I could beat them because they don't even have yoga pants in their meta title there they do have yoga pants Lululemon yoga pants okay that's okay but realistically that's not what I'd go for I'd probably go for something more longtail like red yoga pants and if you look at red yoga pants red yoga clothes red yoga pants yeah so red yoga pants here split 59 so this split 59 that's not our super well known website and it's ranking pretty high because it has red yoga pants in the meta title so this is some of the way that you could do some of the ways you could do some research another thing you might want to do let's go to yoga pants and I might want to look at all right what does onesies website look like what does shop dot Lululemon look like so once these website looks like this I might want to use this as a idea for what I'm creating my website create something looks somewhat similar maybe steal some of their ideas same thing Lululemon has a lot of things in common here look at these two they're relatively similar so I can look at this and say okay what add from this and that's the basic ways that you can use Google to leverage or leverage Google to do research on your competitors and figure out your niche a little bit better I recommend looking at you know adding as many competitors as you can looking at all this kind of stuff but that's that's it for this lesson if you have any more questions you can always let me know and I can help you through this but the big takeaway I think from this lesson is the keyword planner if you like this video then you're gonna love my new e-commerce course the 25k ecommerce profit plant in it I teach you the strategies and techniques that I actually use to build my own successful e-commerce business we talk about how to set up a website an ecommerce site that actually makes sales then we talk about how to get traffic to that site and ultimately I give you the tips and techniques on how to make it be as profitable as possible we talk about things such as SEO Google Analytics everything you've heard about AdWords it's all in there this is really pretty much everything I know about e-commerce I put in this one course I was tired of people asking me how do I get traffic to my website or how do I build an e-commerce site and I wanted to just bundle it all up in one course when you buy the course you'll get free lifetime 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Posted by Lewis Heart

This article has 1 comment

  1. So in other words, find out which keywords rank high, and then use those keywords to optimize your website in terms of product titles, descriptions, sales pages etc.

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