How to Use Moz Keyword Explorer to See Keyword Difficulty, Opportunity, & Potential

Posted By on May 5, 2019

in this video we're going to talk about how you can use lawes's keyword Explorer to uncover new keyword opportunities and also look at the difficulty for the keywords that you're researching it is one of the most comprehensive keyword tools out there there are a lot of different other ones I can definitely rattle a few off but I'm just going to go off the bus a keyword explorer right now and show you the power of what they've got here so I think they've they've developed something great since focusing more on on search engine optimization again so let's take a look at a keyword here let's just try online education okay so online education just give it a shot and you can see right away when it lives it shows the rough volume for online education so that's six sixty five hundred to about ninety three hundred volume per month and I'll show you I'll show you right here you know what each metric actually means or what define everything for you so you can see volume ranges show you what 95% or more accuracy how often a term phrase is searched for in Google each month so you can see you know it's a pretty decent keyword and here's the thing that difficulty is extremely high because you have to look at the people that are actually in the search result pages so if you look at the top three it's gonna give you a serpent house that's really quick and you can do the full analysis but just for the sake of trying to get something done quickly if you just want to look at the top three it's gonna give you a rough idea of how competitive it is and this is helpful because you can see EDX is actually a very popular MOOC are massively online of online courses and you can see another one is us news so their domain authority is very very high so it's very competitive because these signs have a lot of links going to them already so you have to compete with 68 93 and 81 what I do like to look for as well is if there's a Wikipedia result so let's take a look at this the full analysis and you can see there is no Wikipedia result right here it's really really competitive but you know there is some room you know you could see domain Authority right here 42 you got 50 but what I really look for why I mentioned Wikipedia is because sometimes when there's a Wikipedia result more often than not that means you do have an opportunity to get a you know a top-five result because the when there's a Wikipedia result there not a lot of the Wikipedia pages are getting a link to which means you have an opportunity there granted there are some wikipedia pages that have lots of links in them because they're so good and have a lot of links you know Wikipedia domain authority is very high but given that there's so many things that they're totally pages that they have so many things that they're defining not all of them are gonna have a lot of Link's pointing to them so just keep that in mind so you take a look at this you can see yeah it's super competitive but there is some room to get into it you know but you look at the top for very very competitive so you know you might look for different permutations of this but you can see there's a volume the difficulty if difficulty is above you know let's just say 50 then you might want to you know take a look and say okay maybe we want to reevaluate and take a look at another keyword but if your domain Authority is very high let's say you know it's it's 80 or so you might want to give it a shot you know that the keyword difficulty when it when it's at a 76 or so the opportunity at 53 shows you um you know what based on the volume and baseball they're metrics you know how much opportunity there is with the keyword and the potential so you can take a look at these you know and you can take a look at the potential as well just to see what it means and then they'll give you different keyword suggestions as well so you can click on this see 1,000 suggestions and you can also export the CSV and make a list as well so very helpful to use and you can just select each one and add it to your list and you can tell your content writers hey we want to you know focus on these keywords you can also look at these keywords to you know create new ad permutations in Adwords as well so online education you know that's a very difficult one why don't we take a look at online education programs or online education classes or online education degrees okay as a matter of fact I know for something that's a little less competitive how about we do a future of online education let's give that a shot so future of online education let's take a look at the overview and you can see for this one the difficulty has dropped to 51 so when you start to go more longtail you know you're gonna have more opportunity even though the rawlings small like if there's a lot of really qualified researchers searching for the future of online education or maybe some type of executive looking for it you might have an opportunity there so this one showing that the opportunities 88 and the potentials 53 I believe the potential is basically the difficulty multiplied by the opportunity on some type of combination there but this just goes to show you the power of google keyword explorer you might want to mix it with other keyword tools like Google Keyword planner as well just to come up with ideas there and you can come up with new permutations you could also use ubersuggest ubersuggest will give you a lot of different keyword ideas too that's a free tool you were too old I oh that is a paid tool Moz is obviously a paid tool as well so yeah I mean this is you know I think this is a great great feature out here you can see the top three you know you have 97 96 domain Authority then you have a 33 domain Authority so there's opportunity with this one so yeah I mean this is just basically how you can analyze SERPs really quickly without having to you know open a bunch of tabs and try to figure things out on your own this makes things a lot easier and I think this is something you want to take advantage of while you can

Posted by Lewis Heart

This article has 2 comments

  1. i love this video so can you watch my vid lytd comedy and remember to subcribe my channel is kinda hard to find thank you


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