How to use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist (2018 Tutorial)

Posted By on May 2, 2019



in August 2016 Google began limiting the data available in keyword planner to non advertisers so instead of search volumes like this you'd see useless data like this or is it really useless in this tutorial you're about to find out how to use Google Keyword planner stay tuned what's up marketers Sam o here with hrx the SEO tool that helps you grow your search traffic research your competitors and dominate your niche now if you're new to keyword planner let's get a free account setup for you and run through keyword planners shoumaine search features in 45 seconds first go to add style kugel comm and click the sign in button up here and login to your Google account after you sign in you'll be asked to enter in your email and website just click skip the guided setup or I'll still have to go through a long setup process confirm the settings here and you're done now click on tools and choose keyword planner you'll have two choices find keywords or get search volume and forecasts these are pretty self-explanatory use the first option if you're looking for new keyword ideas just enter in a seed keyword and keyword planner will kick back hundreds or thousands of related suggestions plus some metrics if you already have a list of keywords that you want to analyze use the second option this won't suggest keywords but rather it'll tell you estimating search ranges and CPC data for the keywords you entered got it good now on to the hex the first tag is to unlock exact keyword planner volumes without spending a dime well kind of when Google started restricting their data most SEO is completely stopped using their tool and a lot of us just weren't willing to spend the money in advertising to unlock the search volume since that money could be spent on better SEO tools the good news is that you can still see the exact search volumes inside keyword planner without spending a penny first go to find keywords and search for a keyword phrase or add multiple seed keywords and here you can see that both iPhone charger and Apple iPhone charger fall into the same average monthly search volume range but you and I both know that one of these has significantly more search volume right so I'll select these two keyword phrases and select exact match from drop them finally I'll add these to our plan next click on the keywords menu in the sidebar and next I'll edit the maximum CPC value to the highest Google allowance and as you start to exceed the maximum value AdWords will show you a limit so I'll match that number to see the most exposure we can get for these keywords now take a look at the impressions column in the table below this number tells you the estimated number of impressions your ad would get over the next 30 days from your target keywords if you bid this amount this number should be a workable representation of the total search volume for your keyword if you were to attain a top ranking organic position boom unlocked one thing worth noting here is that you should take these numbers with a grain of salt AdWords doesn't always show ads for every search query and these impression figures are meant for advertisers and not for SEO for more accurate estimations try a tool made for a SEOs like keywords explore the next hack is to steal keyword ideas from your competitors and keyword planner is the most useful for its ability to generate keyword ideas based on the seed keyword but did you know that you can generate keyword ideas from a page or from an entire domain let's say that you want to create a post unbroken link building go to google and search for your target keyword and look at the top ranking pages then you can copy and paste the URL right into Google Keyword planner just make sure to select the page URL and then run the search keyword planner will then bring up a list of keyword ideas based on the page that you entered so you can get a list of relevant keywords on that topic something to note is that this list of keyword ideas do not necessarily represent the organic keywords that this page ranks for for example one of the keyword suggestions is link building company but if you look through the top 100 results for this search query our page is nowhere to be found to get hyper relevant keywords for a page you'd have to use a char F site explorers organic keywords report where you can see all of the keywords of page ranks for the keyword metrics and ranking positions so take these recommendations in Google Keyword planner with a grain of salt and consider topical relevance when filtering through the results another cool thing you can do is enter in the domain of one of your competitors and see if you can come up with topic ideas that are relevant for your site so I could type in HubSpot comm and then search their entire site for keyword ideas now you'll see a bunch of branded queries which aren't very helpful since you likely won't be able to serve the search intent for something like HubSpot sales training you can exclude their brand name by clicking on filter select keyword text then choose does not contain from the drop-down now just enter in their brand name and you'll see a much more relevant list of topics that you can target you can also get creative with these filters if you wanted to find question like keywords then you can add more keyword text filters so you can see here that I set up some keyword text filters that contain keywords like who what when where why and how and you'll see a solid list of questions you can use in your blog posts or FAQ sections and it looks like most of the questions are based around the topic of crms but this report only shows us around 50 or so results which doesn't seem right compare that to hrs questions report with a seed CRM and you'll see over 10,000 different questions that have search volume but again keyword planner is made for advertisers so it's not surprising that SEO tools would outshine them the next hack is to find lucrative keywords by looking at suggested bids and this tip is pretty simple but it's extremely powerful and it's based on this logic if advertisers are willing to pay top dollar for an ad placement on a keyword then that keyword likely holds commercial intent so let's use furniture as our seat keyword then I'll sort the data by top of page bid on the high range and right away you can see a whole bunch of great commercial keyword ideas one thing I would recommend looking at is the disparity between the low range and the high range business and you'll see that oriental furniture has a low range of around $1 while the high range is over $20 on the other hand office furniture has a low range bit of around 6 dollars in a high range of 22 dollars which suggests that advertisers are consistently willing to pay top dollar on these ad placements it's also worth looking for exact keyword volumes on the keywords you're interested in targeting for example 8 refs keywords Explorer shows that modern green couch only has 20 monthly searches the United States now while advertisers are willing to pay upwards of $50 you'd have to evaluate if targeting this phrase will be worth your time and effort the next hack is one of my favorites and that's to get targeted locational data with most keyword research tools you can only see keyword data by country for example if you look up cleaning services using the impressions hack then you'll see that there are nearly 150,000 impressions per month in the US alone but I highly doubt someone's gonna fly across the country to clean your house so click on the locations at the top and enter the location that you serve so I'll set the location to Toronto and you'll see the number of impressions change one last thing you should do is make sure that the CPC is set to its maximum value since AdWords costs will vary based on location and you should see a new updated version of the impressions for the locations you've selected now this example is for a pretty big city so if you happen to live in a rural area you may want to select all the different cities and locations that your customers will be willing to travel from or the locations you'd be willing to travel to then you can get an extra layer of insights by going to the plan overview just scroll to the bottom of the page to see the percentage of impressions by the locations you enter but using locational data isn't limited to just local businesses which we'll see in the next tag and that's to find out which countries cities and regions need your products and services on a global or national scale just enter in a keyword phrase or phrases that your prospective customers might be looking for so I'll just type in SEO tools keyword research and backlink checker then add the keywords to your plan next make sure that you clear any selected locations which will search for data in all locations from around the world the report that you want to look at is the plan overview if we scroll down to the bottom of the page you'll see the countries ranked in order of popularity based on the filter that you choose here so in our case as SEO x' impressions would make the most sense seeing that the majority of searches come from the US we can set our location filter to search in the United States to drill down on specific locations now when you scroll to the bottom you'll see the total number of searches ranked by state and if you click on the drop down you'll be able to drill down on specific regions municipalities and cities so even though the state of California produces the most impressions you'll see that the top city is on the other side of the country in New York the next tack is to optimize for the devices that are searching for your keyword terms different niches in fact different keywords can have significantly different search volumes based on the device that's being used if we look at the plan overview page for a query on SEO tools keyword research tools and backlink checker you'll see that the vast majority of impressions come from computers and it makes sense since people searching for these terms likely want to use or test the tool right then and there and that's not gonna happen on mobile also these queries are more for a b2b audience than a b2c audience but let's examine the queries restaurant near me and other variants that are obviously more mobile dominant you'll see that almost all of the searches come from phones and tablets now less obvious terms might be informational keywords related to babies and toddlers sleeping these searches are probably coming from tire parents turning to their phones in the middle of the night rather than whipping out their laptops with that said it's important that you consider this data in your keyword research process so you can optimize your pages for the devices that will actually be viewing it a couple additional tips to optimize from mobile will be to ensure that your fonts are readable for smaller screens and you'll also want to make sure that your images are scaled proportionally for example if you have a really long image at 1900 pixels and a height of 500 pixels it might look great on desktop but it might be tough to make out on a mobile device so what do you think of these keyword planner hacks still think search volume is useless even if you're stuck with arranged volumes make sure to leave a comment and while you're at it hit the subscribe button for more actionable SEO and marketing tutorials so keep grinding away find some cool keyword ideas and I'll see you in the next tutorial

Posted by Lewis Heart

This article has 31 comments

  1. was this updated??? I watched this a week ago and was fine but today everything's completely different in google ads.

    Reply
  2. this video is not relevant anymore so please consider to take it down & stop giving false hope. keep checking your video content with the current service.

    Reply
  3. when i go on this site it sends me straight to a new campaign i am not able to visit main landing page, is there a way to avoid this?

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  4. I love how you race thru the information while you speak instead of dragging on thru talking about nonsense like most people. Thank you so much!!

    Reply
  5. Hi sir I learn how to find keywords proper please guide me I'm begginer from blogger I'm your subscribers

    Reply
  6. Here in Iran, I have no data for most of the keywords and there are no other tools working for Farsi phrases/Iran location.
    I found keywordrevealer.com and SEO Power Suite. Both have other problems. Do you have any other suggestion?
    Thank you

    Reply

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