How to Get Keywords Ranked on Google Play

Posted By on May 4, 2019



coming up you're gonna discover how to get keywords ranked on google play stay tuned what is up app nation it is Steve P Jung founder of app Masters Co the place you go you know the drill when you've on action-packed content in the app business and today I got a message I don't always respond to this I don't want to get a flood of messages but I got a message on facebook from somebody who was in the audience he said hey got an app on Google Play just launched not showing up for any keywords whatsoever please hope and so I said I if you let me record a video out of this I'm willing to help you with this and so that's what this video is all about I'm gonna analyze his app on Google Play and make suggestions on how to grow downloads and then improve the actual keywords that he's using so without further ado let's get in to the presentation so here is the app called inspirational quotes and as you can see he's targeting keywords inspirational quotes motivational quotes love quotes quotes in general as the app I'm gonna link this up into the show notes that you guys can get a sense of what he's trying to or the app itself but right now at a high level when I see this type of thing it's just you're going to you're going after the obvious all right like stop going after the obvious so I'm gonna explain a little bit later because I put a little ASO template here for him but one thing that I want to point out too is I am using a chrome plug-in that allows me to see the sub the short description on Google Play so you guys can find it just look up Google Play short description it's from the tool guys the a so tool guys so really cool that way I can see the short description of all apps on Google Play so as you can see you know he's got it properly optimized for that keyword but he doesn't have that many reviews and doesn't have that many downloads right so what you and you probably don't have a budget to drive those downloads either so you're stuck so what do you what should you do no money I feel like I've optimized it properly what can I do so here's my secret I you build a long list of keywords this is the same exact process that I do on iOS and then people say oh you do do you do Google Play I'm like heck yeah I do Google Play we've got some amazing success stories on Google Play one client increased downloads by 55 percent another client which was a bigger client we increased it by like 10 percent on Google Play so for here here's what the things that we're gonna talk about that 10 percent is huge we see them like three thousand dollars a month okay it's like three thousand dollars a month all right here's getting back to this let's get this so with these keywords what I did was I just pulled up all the keywords so I put motivation daily motivation I wanted to see what people might be searching for so I put motivation and then I saw like okay what other keywords is Google Play auto suggesting and these become potential keywords or daily right okay cool daily motivation daily inspiration so now I'm pulling all these keywords and now I'm also thinking through like what else could people be searching for so one was positive affirmations right or positive thinking cool the miracle worker or I'm sorry the miracle morning which is a sort of motivational book about this so like what other books are around motivation because I want to these might be potentially keywords that I'd target if they have a good enough traffic score right and then here's my recommendation always go use both tools sensor tower or mobile action here's why if you look at sensor tower the difficulty scores nothing is low competition nothing right everything is difficult that can't be the case right so with mobile action you got keyword options that have low competition which are high chance scores okay like positive affirmations so get this and why I like using two tools is now actually mobile action is getting better but mobile action scores search scores weren't that great but now as you can see they're getting closer because like this quote of the day 2.5 versus 52 I believe the 2.5 I believe the sensor tower score because I did a so for a client and we got like tons of app rankings like these you know increase we're in the top four for a bunch of keywords we saw minimal downloads increase and on sensor tower their search traffic scores we're 0.5 that was just my assumption that mobile action scores are let or sent your tower scores traffic scores are more accurate on Google Play than mobile action but as you can see on this spreadsheet they're getting a lot closer together so here are the keywords that would be certain targeting positive affirmations right positive thinking positivity these are the keywords that I'd be targeting in my app name and a short description rather than inspirational quotes because let's look at inspirational quotes do we even have in here right here right good search traffic obviously but really high competition even on sensor tower and mobile action so it's going to be really hard to rank for that particular keyword so you have to find ones that are not as competitive and that have decent traffic scores like positive affirmations and then motivational even motivational quotes or motivation quotes are better than inspirational quotes so that's the easiest way to do this is like Oh positive affirmations boom that's what I'm gonna call my app rather than inspirational quotes so I might rename my app now positive affirmations maker or generator and then the screenshots need to change like this is really nasty looking so I would change the screenshots on this and you have an iPhone on the Play Store so definitely change that yeah these screenshots need to change so like here here's what I would say – right it says choose the best sayings and status over 50 categories that's not like I would lead with the the description I always lead with the keywords that I'm targeting so now would be you know change your habits positive affirmations to make you happier whatever something like that because now I'm targeting positive affirmations and positive thinking and I'm leading with this so this is going to change to positive affirmations generator or quotes right so I'm gonna have that and I'm gonna have thinking as well so I'm gonna have positive affirmations and thinking in my app name I'm gonna have it in my short description as well and then the screenshots need to change I'm gonna have it as a first couple of words in my app long description too okay and then you say collection of 5,000 plus quotes from more than 500 people around the world I think you find the quotes and then you can generate it so I'm not sure how that works it is yeah maybe you get the quotes but you don't get the pictures so maybe you just get really cool quotes so I think that's that's the simple change that would make and then obviously he's doing some things about like trying to rank for Albert Einstein quotes you know Abraham Lincoln quotes that's good and all but this isn't this could probably use some rework as well other than that I think it looks good so net-net like if you're if you don't have a budget pull the data you need the data to figure out which keywords are worth tracking and based off what I'm seeing already right now it seems like I would use my I definitely use mobile action on Google Play and it's gotten a lot better before I didn't trust the traffic scores at all but now the traffic scores are actually pretty close to what sensor tower is saying so I'm pretty sure both are now mobile actions starting to be a lot more accurate than sensor Tower so that's it hope that was useful if you liked this video hit the thumbs up leave a comment so I know what people are watching and then lastly I want to promote at masters Academy we just increased the prices on this so I apologize to not apologize you guys waited too long but we just increased the prices but is one low monthly fee force $49 a month you get access to our entire playbook got a ton of great members already in it I'm trying to build a community outside of it trying to hire somebody first and then trying to build a community for all the members so that we can all talk to each other and help each other out but if you want to see our entire playbook to see how we do ASO on Google Play on iOS all the different growth hacks we have how do you try to get a feature on Google Play it's a brand new module that's up there get all you have to do is check out app masters Academy comm at masters Academy comm and if you want one more one-on-one access to me there's a coaching package in there they'll give you access to the Academy along with coaching calls with me so I can show you step by step how I would execute for you and you have all the courses to go ahead and execute yourself got a lot of great case studies in there already and I hope you become one of them check it out at masters Academy comm I appreciate you and I'll see you on the next video bye

Posted by Lewis Heart

This article has 21 comments

  1. ok, found this app on play store. name has changed to "Positive Affirmation maker", screenshots not changed, first sentence in description changed to proposed. and result – 100 downloads per one year. looks like google algorithm is more complex than just change a few words. or maybe competition for "quotes" is very big.

    Reply
  2. How does pushing Downloads with Paid Ads on Facebook, Instagram etc affect Rankings on Google Play or App Store?

    Reply
  3. After uploading the app, putting long/short description. how do we research for keywords ?
    Obviously i would use keywords related to Apps functions,category or target audience but how do we actually research for the keywords in App store similar to google adwords keyword planner.

    Reply
  4. Hello Steve. I want to ask you that from where I can get that data ( chances, search score, etc ) for Google Play Store. I checked mobileaction.co that is extracting data only for App Store.
    Regards, Adeel

    Reply
  5. Thanks for useful info but can you tell me what should be the basic rule to pick keywords? i mean the keywords with low competition or good traffic ?

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  6. Hi Steve, i have a question.
    After applying the use of the keywords, how long should we wait to notice any changes?

    Reply
  7. Everyone tells about keywords, but no one explained how to update keywords on published game, am from Android game https://play.google.com/store/apps/details?id=shriram.panchal.onemoresnake
    I want to change/update keywords… nothing found how to do that…may be you could make one extra vdo

    Reply
  8. Hey there i am new to this channel, and i have a suggestion for a video you could make. A video about you writing a game name on a piece of paper(a game name you make up, not one that exist) after that you could fill the paper out with 100-200 keywords and then lager choosing the best keywords that you think. I would love to see this video, so i can analyse your thinking process and how you gather all the best keywords for your app, and see how and what programs you use.

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  9. Hi brother how about ASO for game? Thats still work? Or any another trick ASO for game? Please answer brother

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  10. Great video Steve 🙂 i have been following you since last month, from your videos i have learned alot about ASO, i did ASO for some of my games and got +ve results, keep the hard work, keep making videos, and you are the best (Y)

    Reply
  11. Informative video..

    On a side note what I liked about the video was on the play store page that you had shown I can see my app on similar column. 😊
    Developer name is Kripesh Adwani last second app 😊

    Reply
  12. hey steve can you me the link of your written description
    and aslso please make a vdio for kw density or repetition

    Reply

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