HOW TO DO KEYWORD RESEARCH for Kindle Publishing in 2018 | Keyword Research Tutorial

Posted By on May 11, 2019



welcome all soon-to-be kindle gods the Mickelson twins hit me up to deliver this very special message and you know I had to come through because rasmus and Christian are my boys you guys have been asking for a step-by-step video about how to do research to find the most profitable and juicy keywords so here it is and I know you're trying to get rich as so make sure to watch this video to the end and subscribe to the Mickelson twins for more good cue the intro all right let me summon Erasmus with my powers go into the video let's go alright so I'm gonna start off with one of those common questions we get is how to do keyword research how we begin our keyword research how we begin our keyword research but another one of the most common questions is like we're twins like do we have twin powers and we do yeah so one that's not really Twitter related but it's something that we can do and I'm gonna use some sunglasses looking fresh let's well yeah we just swap sunglasses to check this out pretty impressive huh all right we can't be one of sunglasses we're inside that's kind of do field we take yours off all right there we go and I don't need mine either I all that let's all this stupid let's start the video so to do your keyword keyword research is a hard word to say keyword research you would research keyword research you would research keyword research alright I guess I you know alright so this videos gonna be out gonna be about how to begin your keyword research because you you know what you're looking for in terms of BSR numbers such as also things like that but where do you even begin great question which is why I think this video is gonna be super helpful yeah yeah people want this just spoon-fed to them exactly and we're giving a good yeah we're giving you exactly that so you're gonna want to tabs open one is a web browser go to google.com that's where we're gonna start no yeah this is some step by step yeah step by step it can't really get it can't really be explained much easy and if you know how we like roll by now like we don't like if you sure he's gonna be step by step and we show you how to do it we're actually gonna do that yeah so then and then a Word document open so this is where you're gonna keep all your findings all your data just title it Kindle keyword research the list and let's get started so first thing I'm gonna do Google I found you go search Amazon I'm just gonna let you run the show on this one yeah best sellers because we do or because the Kindle bestsellers list has all the information we need so if you want to sell books that or if you want to sell hot books yeah I was gonna go to where the hottest books are which is the bestsellers list so it's like the link that he just clicked yeah the first list the first link when you search that then you're gonna go to Kindle e-books exactly do exactly this and then from Kindle ebooks you're gonna go to nonfiction all right so now we didn't someone see now it's a lot the list is lot smaller these are all the Kindle categories the broad categories that are nonfiction in the entire Kindle Store right here this is all you this is everything gonna work with you know I just realized Amazon just had a huge update to their website is different it looks completely different just looks read it looks it looks way better yeah this looks good nice and also you just like kind of showed that you haven't been an episode a while no I was on hands-on yesterday or the day before night yeah no they did this in the last couple days yeah this a few days ago right back to it yeah so another thing you want to make sure you do is download the Google Chrome extension called Amazon vs quick view so you could get these these bestsellers numbers right on the front page should make a video about that or just yeah I eventually was making about alright so here's what you're gonna do all the information you need is contained within these links right here okay that's all the niches there yeah exactly so so we're basically going through the entire Kindle Store doing not missing anything so here's what you're gonna do you're gonna go through each category open up a new tab right click open up a new tab yeah arts and photography I know Photography tog Rafi is not a very profitable category yes yeah so right click and then that may be what everyone's thinking yeah I don't even guess I could be wrong yeah right yeah so these are the categories you click and there's gonna be even more categories and maybe you click one of these and there's even more categories so there is a ton to work with so what you're gonna do she's a good thing yeah so you want yeah so this is all parts of photography so open up the next one oh my god there's so many oh let's just let's not go that deep yet let's just start with arts and photography then you're gonna go through all these books until you find self-published books or not necessarily self-published books but uh books that aren't books that are a keyword if that makes sense for example for example my journey is not a keyword or bad girls throughout history is not a keyword I wrote this for you is not a keyword so like ya know I'm not gonna give an example yeah we'll see well finally yeah exactly so so I guess you kind of need a feel for it but you look at the hang of it none of these are keywords because we're looking in I mean arts and photography it's a pretty shitty ones yeah let's not look at arts of photography because it's just not good for for this video business investing yeah exactly we'll start by zesting yeah you can't yeah yeah you can skip biographies and memoirs as a whole cuz those are type of books that you can't they're not keywords so we're gonna go to business and investing so as you seen business investing there are a ton of categories to go into after that so what you're gonna do you're gonna go through each one each list so the first key word that I see here don't you know just start vague right you know start just business and money you're gonna want to break it down yeah okay so you're gonna go as deep as possible until you're in one but these get so specific that you look at this I'm yeah but this is so specific that you don't need to look into International Accounting yeah so this is an accounting as itself so the first key word that I see is this one Facebook advertising boom their complete guide to face bear I've done so so here's your first keyword that you found clearly the book sells a lot complete guide to Facebook advertising all right cool this book could definitely be self-published maybe not well I think I don't think it's self-published but it is a keyword to work with so then you're gonna type face book advertising make sure it's under the Kindle Store and then you can look at the numbers so a thousand search results it's too many but it's okay so then 8,000 34,000 32,000 this book is $8 so you have to keep that in mind so if so if this book was $2.99 it would definitely be under a hundred thousand so that yeah keep the price of the book that you're looking at so far the demand looks high yeah thirteen thousand forty one thousand four two thousand book is seven dollars and the cover is not that great so my point is that it's a little bit of an outlier so then this one is $18 but still has a solid rank for $18 that one's making money you think 70% of $18 yeah so clearly this first one there's some pretty good numbers so so we're not saying to publish the Facebook advertising book just yet but there's it's certainly interesting so you're gonna come in here just the first keyword you found that is at least interesting or could be profitable Facebook advertising and then you can either move on you can either go back move on to the next accounting made symbol that would be the next one social media marketing or if Facebook advertising okay I wanted to learn more at Facebook advertising then you're gonna use the Facebook advertise or you're gonna type Facebook advertising like this use the Amazon Auto suggestions so it gives to make it a longer tail keyword and give it less searches also okay Facebook advertising 2018 boom 28 search results like that sorry yeah Verizon 18 the fact that a cable is the second one means people there's no cable as the first one after Facebook advertising and you search people are searching it they're actually looking for that only 20 search results you can only be on the first page there's only two pages twenty on the first page and eight on the second page so you will show up so we just skip over the sponsored ones even though that I'm sure they have good numbers yeah those do every number let's just wait for it to load alright now loaded so first book eight thousand second one thirty four thousand even at nine dollars thirty four thousand thirty two thousand thirteen thousand one hundred fifty thousand you know though a 999 and a very bad cover very bad summer it's still one hundred fifty thousand forty one thousand ten okay so we just discovered a prophecy word live on air so this one is not doing that great I don't know why that they also have a pretty silly title increase your sales by four hundred percent yeah a definitive guide slash that seems like some scam ease yeah yeah they were trying way too hard and the cover is math so they kind of they drop off you yeah they drop off here at the bottom probably because the books up here they don't want to go further because they found what they're looking for up there but this is a quite promising keyword quite promising now saying to publish in it but look more into it and you could definitely make money off of this 100% without a doubt so we watch is that it's it 2018 alright let's look at other ones it's good advertising for dummies you can't use for dummies that's trademarked and Noah gray that's just an author so there's not there's nothing more to look at here so Facebook advertising looks very good on to the next one next one I see accounting made simple would be the next so so we're gonna use this keyword what it's gonna do okay accounting made simple seventy-seven research results looks good first book sells really well this one okay this is not a self-published so I would ignore this one even though it's clearly demand for it once week five to 84 I mean again you could definitely make money was an accounting book but I would not publish an accounting book from this research so I would not write down accounting doesn't seem to be something we're too interested in all right cool on to the next one social media marketing yeah so alright that's another keyword social media marketing 8,000 search results I knew yeah this is that's a very broad niche social media marketing but let's just have a look at it anyway thirteen thousand three thousand fifteen 124 remember the price eighty seven thirteen 141 holy why that price I don't understand that it's probably some text book or something maybe I don't know boom alright so high demand here thirty seventy books yeah those are all ebooks but high demand for social media marketing so let's so we would write down the numbers very interesting social media marketing how come mommy across so many books that are not price of $2.99 yeah I don't know I just that's what's nice is like that yeah so then you used all suggestions again social media marketing so there's an 18 she's different things but I know for a fact one thing is it's not gonna show up is like Instagram marketing things like that because that's a subcategory of social media marketing yeah so you can look at other books to get an idea for the type of social media marketing they're talking about so Facebook marketing YouTube marketing instagram marketing Twitter marketing to me it just marketing so search all those as keywords YouTube marketing could be profitable anything like that so 2018 oh look at that move down to 79 search results so if that is the title of your book you're gonna show up here and there's only 79 books to compete with only 5 pages so again that makes it very easy to show up on the first page and show me showing up on the first page means people are gonna see you when they search that with that few you can show up on the top of the first page yeah exactly very easy that's where you want to be exactly so I think a mistake that a lot of people make is publishing where there's a lot of competition like you cannot show up for Paleo diet because you're just gonna get lot you give me a 10 page and that's why your book will never sell so you need to find keywords work so that people are gonna find your book and this is how you do it like that sending I search results and and the numbers look to be pretty good there are some that aren't that good but as a whole very good numbers so again you know so we're just gonna find one we like better so like that so to me marking 2018 and then I would also look at yeah Instagram marketing look at those numbers YouTube marketing Facebook marketing and then again you could move you could make that more specific Instagram marketing success okay so that means success is good money success is search more than intermarket e because someone made of books this is clearly self-published and people are searching it it's doing solid not not good enough not good enough but it's definitely a very profitable book still so instagram marketing numbers don't look good i would you basically skipper instagram marketing I just saw the first four we're all hundred thousand are up so Instagram marketing we're not interested in so we won't even write that down but then what you're gonna do you're going to keep on branching off of words that you find you're gonna keep on going through all the lists you're gonna go through the entire top 100 here or at least until the the books are profitable so I'm pretty sure on the yeah they're not good enough here so yeah here then they're not too interesting accounting so you don't need to look this far because the numbers are not going to be good anymore so then you can X out of this tab and move on to the next or was this all business the accounting one and you can move on to biography and history you can skip business life economics I know entrepreneurship small business there's gonna be self-published keywords so once you've gone through everything here right here you probably will end up getting thirty keywords by themselves maybe twenty of them are profitable and interesting so you're gonna write it down in your Kindle keyword research list word document where you keep track of everything so then boom we look through all those business investment right on to the next one you could I children's nonfiction yeah the numbers look good so that's like I'm might be interested in children's books but let's just get that for now then you go into computers in technology do the same thing go through all of these until you find keywords here learn learn JavaScript that worked as well book does very well so JavaScript we're gonna start with JavaScript mm that's actually a solid for such a broad word JavaScript so let's just look at it see if we think it's profitable first one 1000 yes please semi 9000 at $24 yes 51,000 131 but keep keep in mind the price why are these so right it's because these are not self-published books yeah so look at the self-published books there will himself for books yeah these are not sell publish so here's a self-published book I'm assuming three 980 thousand we also have beginners the idea that's yeah and like you could do he has an 8 in this 80,000 rank is pretty impressive given the shitty Seidel and the shitty car and being a three nine nine seven ninety-nine fully optimized it would be under 50 but yeah are you gonna go through here it looks it's interesting there's enough sales volume that I want to look deeper into it so you can do the Amazon Auto suggestions JavaScript for beginners that's what people are searching the most so just for beginners boom 393 search results you're gonna get more stuff published books we can do this yeah exactly so okay I like that number we ideally like it even lower but you that's perfectly fine so a first ones boom 1066 to 15 price look through the numbers they're not they're not so great I mean again you can make money here but not enough money if you ask me so then I mean if it seems intriguing it's intriguing there's there's something so if you want to look further into it okay so there's nothing if you pull it on there but then you could go with the next one JavaScript es6 I don't know if that is boom 44 search results I like that so this does not seem to be too profitable I mean although there's clearly a hole and when I say a hole I mean these covers are all I mean these titles are pretty so you could definitely beat all of them in those two departments so you could probably have a pretty solid book here then you just if you like JavaScript you keep on going through all of these but I'm not interested in JavaScript anymore the next one Kindle Fire I don't think you're allowed to make books about that so don't do that building a story Brent I guess brand building would be a key word but let's not do that yeah black teen chick not a Latina woman I recognize now yeah yeah he has multiple very successful boys he's just some self publishers killing it so then same process is getting repetitive now but you guys get the point then going to block Jane I would search blockchain look at the numbers yeah look at the oxygen for blockchain if a blockchain for beginners or blockchain and cryptocurrency whatever and then look at the numbers so this then you can finish out go through all these until the numbers aren't profitable anymore or the BS aren't good move on to the next one cooking education engineering held to fin this boom you can go through all of these self-help there's C self up itself you could spend all day looking just to see what's in there so you can spend all day looking through self-help yeah all of these and I bet I bet these break down even further maybe not yeah they do see look we're telling you further so yeah there's just so much to look at a lot of these are yeah boom there's the first one I see looks like a UH a keyword that you can use or Buddhism might be one otherwise I see memory memory techniques unlimited memory you would search that and that go through everything and you will honestly have a list of over 100 definitely over 100 interesting keywords onto interesting is like they look profitable so what you're gonna have yeah you can have so many and again this could take you a long time let's take you days and days but you got to put in the work this is the most important step we've told you how to do it mm-hmm so this is how you find everything and then you have your list of 100 or however many you found maybe was only 50 if you're picky and then you're gonna look through then a few days later you're gonna kind of do round 2 where you're gonna look through them all again and eliminate the ones that aren't interesting anymore and then you could like if one is super when you like a lot you want to remember to look at specifically highlighted in red something like that make you stand out remember that's a special one and you're gonna yeah like I said eliminate the ones that aren't so good and then yeah the process of elimination until you have your five to ten best most profitable keywords if you've gone through everything category yeah you get a good loss really in this you've looked through the entire Kindle Store of nonfiction books everything and you're gonna find the best of the best and then you will find prosecute very very I mean just in this video we found multiple profitable ones multiple and we didn't even really do much so and then you have five to ten keywords that you're like hell yeah these are profitable as far let's make some money let's order some books and when you want to order your book use coupon codes ones ten your right solutions and you get five free photos as well include if you write that in them yeah we forgot to mention or description yeah five free photos always put pictures in your books even if it's Facebook advertising just ten pictures something like that you get five them for free if you used the code and yeah that then you are well on your way to having a fire book that's gonna make you a lot of money and the reason why this kind of seems so easy as it looks it's cuz we started on Amazon best sellers list uh-huh like you were then you're only looking at books at a cell wall already when you have a when you have a process that you go through and find keywords it's actually quite easy so it's not it's this isn't stressful for me this is way more effective than just saying it yeah what should I try let me search diet and then you go through dieting this is it like an organized process where you go through everything and I think that's really all there is to say like I think it's been a pretty muffled I'm gonna take the wheel from here on yeah I can't do the rest of it yeah so but this is how you're gonna find all your super profitable homerun niches tell us what your thoughts all feels helpful which I really hope it was I think it was because this is one of most popular questions we get asked and it's a great question because this is the most important step but yeah I guess that's the video subscribe so yeah subscribe leave a like comment comment that's one the base ones yeah if you're already subscribed likes I mean likes are right but who what are they anything I don't even know I don't know it looks but comment we want comments ask questions because if you've seen the comments we leave we leave really long detailed comments answering your questions those are the three things that you can do to help us so yeah so we need that's that's the video okay and oh wait let's use our twin powers again first I'm just gonna leave ya I just leave okay no we mostly use our powers so oh that's the point of it to do I meant it's all for out oh okay let me tell her back real quick I need to be in my spot alright what is I don't know the war of it and now we're out here what's the door

Posted by Lewis Heart

This article has 38 comments

  1. This video has been one of the best videos I've seen about keyword research! It has helped guide me to the right path to finding profitable keywords. I have been having a hard time looking for a profitable keyword and got really disappointed and almost gave up. But after watching your video, you guys have helped motivate me to look for keywords again using your method. Thank you so much Mikkelsen Twins for your help! You have just won a new fan and subscriber!

    Reply
  2. Guys Big L said in his videocourse that find keyword in the best seller page is something a good publisher should not do because all people search on there, what is the best solution?

    Reply
  3. Great video, so when you guys say you won’t show up on first page for a keyword if it’s too competitive, let’s say it’s 1000 search results, but my keywords are strong and I got 100 rvws, won’t I rank first page?

    How many rvws you guys recommend to get for promo? I usually do 100, doesn’t more rvws help rank,

    Do we add all the auto searches for a said keyword to our kdp boxes? What about adding a best selling author book title to the keyword boxes, like 1 page marketing plan will that help? Thanks for the ds extension, it’s great 🔥👨‍👩‍👦‍👦

    Reply
  4. I applauds what you are trying to do but the presentation seems like an elementary school presentation. Do some work on the information flow and word annunciation. There were three of us watching but after just a few minutes we left to find a better source.

    Reply
  5. Guys, but it's not risky to publish a book about ''Facebook marketing'' or ''Instagram marketing''? I mean, they're all trademarked terms!

    Reply
  6. Great video C&R & Happy New Year. I bought KDProcket which I used for getting keywords (I write fiction) however your method though 'hard graft' has given me some insight into the psychology of keywords and titles. So I shall be using both ways. I'll try and do something this year and report back you all on Litfam.

    Reply
  7. Hahahaha jeg elsker slutten! 🙂 I aspire to one day be like you guys, real motivating shit. I'll also add a question here I hope you guys can answer.
    How much importance do you guys put on the books not being from self publishers? Can a few of the top books be non self published for example?

    Reply
  8. Great stuff guys. A couple of qs of stuff that wasn't too clear on the vid – do you consider the sponsored books in your keyword research in any way or you totally ignore those? Also, why do you guys care about the search results on kdp if your running ams ads?

    Reply
  9. This is really good. I just started researching keywords and I've never heard of them until only a few days ago. I've looking up vids about keywords but they're all over the place. For someone whose literally just starting out with this stuff, this is a really helpful vid. Ya'll are funny n chill too.

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  10. thumbs up! tell your people to comment (you tube increases ranking … and your vids …everyone should see!) thanks much for cheat sheet!

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  11. Fantastic Video guys 🔥 🔥 YOU GUYS ARE ON FIRE!!!!!!

    Have a question, can you please tell me how can I fill in kdp keyword boxes if there is no more auto populate keywords for Facebook adverstising, not that I would publish but as an example, cause a lot of keywords are popping like this, would you just then add that books book etc acx in the first box and then just do Facebook advertising, cause you can’t add dummies right? Thanks guys

    Reply
  12. HI, this was a very interesting video. Can you please also tell us how to do it in Fiction – with fiction books. Usually fiction books do not have keywords titles? I believe? please let me know. Thanks! Keep up the cool work!

    Reply
  13. 🤖🤖🤖🤖🤖😀👍👏IT'S FRIDAY COMMENT ON EVERY SINGLE Mikkelsen Twins Video Party!! 😀👍👏GO Fire Donut Twins!👾👾👾👾👾108 comments on this GUY!

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  14. Loving the videos. You mention that many of these titles and covers aren’t great, do you have a video about writing titles and creating covers?

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  15. Sometimes you see ebooks having BSR's of #742,174 Paid in Kindle Store (Top 100), while I see a sponsored ad for the same one in book version having a BSR of #312,717 in Books (Top 100) I am wondering if this matters at all when doing niche research? Sometimes a keyword might give results for ebooks that are all over 50k BSR, but maybe they all score really good on paperbacks, but I can only see the promoted book results. Also, you don't think KDP Rocket is necessary at all?

    Reply
  16. This is great. You can find keywords really fast by using this method. I get so annoyed when gurus say you should avoid the best seller list and that you should just try to think of keywords.

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  17. OMGGGGG that intro! LMAO!!!! Aside from that epic intro this video is by far the BEST for teaching how to look up profitable keywords! I am just starting my KDP, bought my course and doing heaps of research to ensure I don’t F up too much. I really appreciate people like you guys who are sharing honest and valuable information to the public to help us along in our business. I believe that when you teach others; you also increase your own success. Your all’s passion to help others shines through- there is no hidden agenda in your authentic sharing. So kudos to you both! Your videos are the best and really appreciate the fun valuable content you are providing. Keep up the incredible work and I wish you both massive success!!! 🙂

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  18. Very helpful video guys. Why don't you make a course about it? Anyway I have a twin brother too but he is not interested in this lol

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  19. Hey guys, great videoooo!!!!! Keep up the good work.
    So i have a question, here is the thing: the chrome extension for amazon to see how the books are ranking doesn't work with amazon.es so is hard to track how the books are doing there, then if you check the book on amazon.com(where it obviously works) ranks worse than what is actually doing. Just happened when i looked for a book that is ranking on the first 10/100 in amazon.es. Any thoughts on that? Where publishing books on other languages do you guys follow some criteria or just translate the ones you already have and think they could work?

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  20. Sorry, I have question that isn't exactly related to this video. I wanted to publish a cookbook. Do you add colored images to them? Or black and white? I know there's an issue with the image sizing and their costs in paperback. Thanks in advanced!

    Reply
  21. thankkkkkkkkkkkkkkkkkkkkkkkkkkkkk you soooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo much

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  22. If you find a suggestion in the search box that is a title of another book and the rest of the results are not directly connected to the topic but all of them are profitable, would you still publish under that keyword?

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  23. Thanks, great video! I realized that probably I am publishing books under too many results (800-1k) and then they land on the second or third page of results and don't sell well. I was afraid of publishing books under keywords with little results. Do you still try to publish books all in the same niche with one author (pen name)?I took Big Luca Course.

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  24. I placed my order with ewritersolutions about a week ago and they've done nothing with it. It still says "on hold." I've tried to contact them several times on their support page, but it errors out every time. Is the hold normal?

    Reply
  25. Another question: How do you deal with categories? Is there something special to get to know? How do you chose the best categories? I have seen a lot of publilshers who pick up unrelated categories to get a number one best seller tag? Does it work?

    Thanks for answering my Kindle Gods…Your are the best!

    Reply

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