How to Do Keyword Research for Free

Posted By on May 4, 2019



how to do keyword research for free hello and welcome in this video session I'm going to show you how you can do keyword research using Google and do so for free first of all let's let's understand this fact you never should have to pay for keyword research or for some keyword program that there are many paid keyword research platforms out there and you simply need to stay away from them reason being it is Google platform that gets searched billion times you know in a week around the globe okay so the only keyword research and platform that you will need for your own online business is Google and your ability to search it so let's look at this particular diagram and and simply spend a minute or two looking and understanding advanced keyword research process okay once again it is Google that you will need to conduct data mining you can use Google Keyword tool you can search Google search box you can do comparator research to see what keywords they are targeting and you can also you know browse around online communities perhaps forums and so on where there are a lot of people who get backlinks and simply they place their anchor text in in the backlinks in the forums related to your online industry and regardless of the online industry that you are in I assure you there will be one or two popular forums where they allow webmasters like yourself to include signature links and so on so looking at that can also give you research into your keywords so let's close this diagram and let quickly understand and we can use Google to do our keyword research for free first you know your online industry meaning I don't know your online industry the online industry that you are in you know it you know your products you know your services you know who your potential customers are okay now we've got the rare the way what we do is first okay to get an idea into into your online business and the keywords that are likely to be typed by your potential customers you go to Google search box and simply type your industry related related keywords within Google search box let's take SEO consultant as an example keyword and let's do a search in Google now what happens is Google's gonna give us some ideas as to all I am aware of this many different web documents related to these keywords okay that's what Google does it shows your result sets here it shows us ads here and ads on the right-hand side simply forget about that what you need to keep an eye on is the first result set Google brings you for your own industry keywords okay now what you do is you simply browse down the bottom and keep an eye on these related searches what that means is Google saying to you okay you know what you've searched for this keyword and these are the results okay here are the results and you you know when people search Google's not thinking someone's doing a research okay Google is thinking okay someone's looking for this search query brings this result then the way as a keyword researcher the way that you should be looking at is first quickly take a notice of this URL first resolved in organic results okay not the paid ones now then you can look at the other ones and other ones and you look at you know the keywords in the title keeping an eye on that you know it's only smart for you to perhaps at the start you don't need to write things down because you get an an idea as to the keywords that you will be interested in and looking at the related searches the related searches down the bottom nail is because Google's thinking okay you know what if someone searched for a keyword and if they didn't find the answers in this screen real estate and if they had to press down the bottom then surely they did not find what they were looking for and let's help the searcher by giving them okay you know what there are other people who are searching keywords like this and they have also searched for keywords like these that you see okay so related searches are extremely important for your own keyword research now that we got there the way what you need to do then is say to yourself okay let's keep an eye on these let's say salary let's say specialist let's say rights for example then what you do is you go back to the search box and you type in salary and when you do it's gonna expand your search queries into different ones as you see here in search engine optimization terms these are called long tail keywords okay so if you hear that term long tail keywords just remember that keywords there are more than one as in 2 3 4 5 6 and so on okay so we type in salary let's then go in type in specialist what we're doing is we want to see what else does Google bring here okay and let's bring your back and say okay how about rights what happens with those terms okay as you see okay we're in 2014 therefore this you may simply change you know this your target this keyword but change the year date okay you to stay up there you know in the industry that you're in but you do so stay up to date so to speak okay because we have a target that these keywords they've done so three years ago so therefore they may not have updated their website therefore if you then the ternary and say okay Javier 2014 let's start of the knee New Year and you create a block pass or web page targeting these keywords you'll rank them very quickly okay so now once you start playing around with Google search box okay let's say specialist then what you can do is you can be smarter you know looking at the screen that you see now now Google has stopped at three words or four words long right but what if you did do a what if you do B what if you do see what if you do d e f g and so on okay to see what Google shows you as you can see the expense then more and more okay so you always you always need to think outside the box so to speak when you do your keyword research okay so that's one idea don't forget to do that because it is very important for you to find important keywords where other search tools like Google AdWords tool may not give you okay so remember I BCD and all the letters or even numbers if you want okay to see mm okay as you see look okay that's what you do when you do keyword Church Clarion with Google search box right things there on that I related to your online industry okay now once we got the Google search box and related search options out of the way okay what you can do is use Google Keyword planner tool you know the screen that you're seeing here I've made a video that used all the interface but I've shared some useful insights within this video itself okay and then I went ahead and created another video tutorial showing how to use Google Keyword planner tool for keyword research so therefore I'm not going to show you how to use that again you can after this video session go back and watch this particular video just remember for organic rankings the way that you target keywords needs to be different because with Google AdWords you can target keywords spend bit of money to see how it's performing if it's not good you can simply forget about it and target different ones but with your organic SEO the keywords that you choose and select and target needs to be you know perfect okay because you're gonna you're gonna invest your time and energy ranking them but remember ranking keywords easy when you follow the information that I shared with you in my youtube channel okay so let's go back to our keyword research now what else can you do well what you can do is first after we've done the search you look at the organic ranking results copy that go to you know backlink watch calm and do backlink analysis on the first ranking keywords ranking website let's check okay while that's going on okay what happened Oh backlink watch it's showing me results as okay this particular website who is ranking first position for this keyword has gotten about this many backlinks okay now there are a lot of backlink analysis software out there you don't need them I don't keep your money in your pocket buy a coffee for yourself don't spend your money on keyword research tools or backlink analysis tools and so on okay yeah why you need to do backlink analysis for the first ranking website is because you wanna know you know what keywords your competitors are targeting okay before you even head out to their website okay before you browse your competitors website go into a backlink analysis to see okay are they doing SEO okay if so you know which keywords they are targeting and as you can see here this tool will give you anchor text as well anchor Texas backlinks pointing to your website and anchor text is a text that you use within your hyperlinks right now most people who do SEO they will you know include their important keywords within the anchor text there for you looking at the backlinks of your competitors will give you some different ideas as to which keywords they are targeting okay so remember you need to conduct backlink analysis for your competitors to see keywords they are targeting okay now then you can surely you know browser on your competitors website to see their linking structure okay internal links okay their titles of their web pages okay do they have you know highly keyword targeted internally that right you can open up control you to look at the source code of your competitors website because most often they will have meta keywords as you can see we've got meta keywords here then you can browse around those keywords to see what else you can target you can also look in description because they may have included some keywords that no other tool may have given you so perhaps you know all these informations information that I'm sharing with you so far okay perhaps you do perhaps you do not but keyword research is what I do as well okay another thing is back wayback machine wayback machine is a web archive that indexes the web now what you do is you simply place the URL of your competitors website and then have a look if wayback machine gives you any information and as you can see it does it shows you when it visited that website and you know as you can see they've been around for many many years online okay let's go back in time to see what keywords they targeted when they went online for the first time so to speak let's press on that and as you can see many years ago they had this website what you should be looking at for your keyword research is the same things as in you know links you know internal links in the menu structure need a target keywords if so which keywords write them down now as I've said to you the only tool that you will need is Google search box and some freely available backlink analysis tools and so on another thing is you can conduct advanced search queries into Google Google is a database that has many many things online right it indexes the web that's what it does that's what it's good at therefore now I'm gonna simply copy and paste this particular search query it will be available in the description of this video now why you would want to conduct this type of research keyword research why is because let's quickly open a few websites few results and before we actually go into that let's analyze what we've searched we've said in url look for the keyword webalizer with forward slash and look for in title look for keywords usage statistics for and we've wrapped them within the quotes so we're telling Google to look for those keywords in their order in the title of a web document and we've also said look for this particular keyword in the URL portion of a web document that's what we've told Google to bring for us now why did we do that well spending five ten minutes you will find information related to your online industry webalizer is stats now almost all web sites have server logs and sometimes the website owner makes this available to to the general public so therefore as long as it is in Google search engine database you have every right to glimpse at it okay so it is nothing like gray hat or black hat SEO all you're doing is data mining and keyword research therefore typing into you know Google search box terms like this allows you to see does Google have any server logs indexed that is related to your online industry and you will definitely find it okay now you might change the the keywords as such you can say are there marketing I mean SEO industry for example that's related to marketing and as you can see it's gonna give you different results but you're not limited to in your elkind type of search you can say well how they are in text of a document look for these terms and as you can see you will definitely find useful information yeah we're still doing keyword research here right now when you find the information from Google as in server logs simply cut the rail from the address bar and then refresh it to see the first thing you do to save time for yourself is to see okay you know what I've searched google for these terms Google has brought that information are they related to my online industry as you can see here this particular website I think it's in Jewish they are related to my industry so therefore if then Google brings me stats from that website I should simply browse around to see what we are looking for is these search options and as you can see it's not kind of useful for me but if it was then what I will do is actually translate this website although it's in a different language I'll still translated to see that search information okay because you will find that if you look for it it's at me so another website as you can see okay first thing I do have a look are they in my industry that's what you should be doing when you do this type of keyword research and if they are then you know prayers around to see what search strings did their visitors type to find them that's what this is showing you it's webalizer showing you that as you can see you may not always hit your target but I assure you if you spend five ten minutes you will find keywords that people are using and you should focus on longtail keywords because whether you use Google Keyword planner tool whether you use Google related search options whether you use Google search box whether you do backlink backlink analysis for keyword research ok oftentimes if you do this type of keyword research you will find longtail keywords that no tool out there can give you and at the end right you can find all these short keywords target easy just go out to Google Keyword planner tool type in your industry keywords and it's gonna give you all the IDS but longtail keyword ideas you either have to sit down and and think about them or you can do this type of keyword analysis ok now another website let's have a look are they in my industry there's nothing happening here simply disregard and move on keep typing different terms different terms into google keyword search box ok now let's go back to the first page of this document I'm gonna make this available for you in the description of this video as well now when you choose keywords ok understand that the way that you choose keywords needs to be you know perfect precise you know creating landing pages I made a video for you on page SEO simple ok so whichever keywords that you're targeting understand that the way that people search Google okay the keywords they type it differs okay so if you're locally based business so therefore if you are not you know targeting your postcards local suburbs in your web pages then you will be missing out okay so when you understand keywords do so in this manner okay transactional type and affordable cheap clear and sale you know purchase shopping and so on okay local your area code CBD if you offer services in Melbourne City for example okay postcode state country so on targeting features you know regardless of the products and service you're targeting people type you know keywords that define your products and services okay so you can do include those keywords to target as well okay once again the only tool that you will need is Google search box to now I haven't shown you online communities because simply you know brands around forums or communities where a lot of people gather you know take a look at signature links and so on okay so once again you never have to pay anyone any money for keyword research okay I have video tutorials there shows you have to use Google AdWords tool which obviously is the best tool available on internet and that is the only tool that you will ever need and Google makes it available for free for you okay but now they renamed it and they renamed it and change the interface and call the keyword planner tool simply type in your English related search terms and have a look what Google brings as far as the keyword research data okay and then use the insights that I've shared in this particular video session ok run backlink analysis on your competitors play around with Google search box go a/b c/d and so on okay just play around five minutes ten minutes it's gonna don't be thinking that's wasting time it isn't you'll save time in the long run because you choose the keywords properly first and you rank them once and once you do you're always gonna bring potential customers through a Google search engine okay look at the related searches down the bottom for all the keywords that you want to target play around with it to see do backlink analysis on the first pair of second or even third ranking website to see what keywords they are targeting and then go and do advanced server log analysis to see keywords okay this to see longtail keywords and then simply subscribe to my youtube channel because I will be adding more useful videos for website owners like you and me I thank you very much for learning with me and I hope to talk to you in the next video session and please don't forget to give me a like if you have benefited from this video tutorial session I wish you happy rankings I'll talk to you very soon thank you very much

Posted by Lewis Heart

This article has 24 comments

  1. I love this video.
    Thanx for such a great video. I have learned alot.
    I have saved the link to watch again in future.:)

    Reply
  2. As usual many many thanks but i need to ask you something someone told me that you can't be in top ten in Google without paying money he means the organic results is it true ????

    Reply
  3. You sir are the best instructor I have seen on youtube. Your information is so valuable. You are selfless in your sharing of your knowledge. I thought I knew alot about keyword research, but you taught me so much more. Thankyou so much!.

    Reply
  4. Thank you for this information! i have just seen this video and subscribed to your channel, cant wait to see other SEO tricks you have uploaded 🙂

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  5. I'm Eagerly waiting for your full SEO Training Course please Message me once you finish it. You have become My Motivational Source – Mentor In Learning SEO and Digital Marketing   

    Reply
  6. You Are Awesome… Smart…. And Most Of All…. Well explained…. 
    You Can Use Keywords like " seo training for dummies " Coz it was so easily to understand. Thank you and please continue the Great Work…   

    Reply
  7. Thank you for this video Bro! I have learn a lot in here. This is one of the best video i find on youtube about keyword research. Sometimes it seem so difficult, but actually it is easy. I am really amazed about the free info you put in here. I bought a lot info about keyword research, but this tutorial is the best and a real eye opener for me. Thank you very much and God Bless You

    Reply

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