How to do free keyword research: Tools for beginners 2019

Posted By on May 20, 2019



Hey, everyone. My name's Michael Tabirade
of michaeltabirade.com, and in today's video I'm gonna be talking about keyword research,
how to improve your SEOs specifically as a digital marketer or personal brand. In this video, I really want to talk about
what you need to do in terms of your keyword research. Now keyword research is very important
because at the end of the day, we need to focus on producing content that's actually
being searched for online. Now I went through this whole process back in 2010/2011 when
I created my own Tumblr site because I wanted to. Because I felt passionate about writing
about my ideas based on really sort of encouraging conversations I had with friends, family members,
really motivating material but really talking about the philosophy of life as well and all
of that kind of stuff. I'm really interested in understanding human psychology and human
behavior. But really and truly, I wasn't really targeting
my content in the right way, so I was getting quite disappointed with the fact that nobody
was really liking my stuff or finding my stuff and all that kind of stuff that I was kind
of writing for the sake of writing. And I've still got some of those articles up today
because I'm still proud of that work, but I was just a little bit misguided. Now with that in mind, I've been able to through
different forms of education and teaching and training and watching different stuff,
I've learned and understood that it's based on search intent. And there's different types
of intent but the main two forms of intent is, research intent and buyer intent. And
you're gonna be hearing this a lot because I think there's this shift around the whole
PPC, so that's pay per click advertising around doing that and focusing more on more content
strategic frequent strategies. And that's why people are producing lots of content because
they're hearing people like Gary Vee and other people saying, "Jab, jab, jab. Right … " This
is my left so, "Right hook." So the point being made is … That was so
cheesy, sorry about that. But anyway, the point being made is, is that it's about producing
content, quality content. And that quality is dependent upon one, being able to solve
someone's problems, core problems. And two, being able to write content that's being searched
for already. That's what is defined as quality. Okay? Because not many people talk about what
quality is. So you need to go through a process of understanding how to establish that quality
and knowing what to write about. Okay? Now there are free and paid ways to do this,
but I want to talk about the free ways and the best way you can do it. But I'm not gonna
lie, it's undisputed that if you have a paid way of doing it then of course, you have a
better chance of really sort of outranking other people and getting Google to crawl for
your actually specific blog post, or podcast, or whatever it is. And you have to understand
that with Google, the way it works is that, if your website is structured a certain way,
it will crawl for certain things, it will crawl and look for certain structures in your
posts or your website, to verify it as valid or not. Okay? Now since, I think it's the early 2000's,
2001, 2004, whatever it is, Google has gone through a process of really changing it's
algorithm. Now there was a point where a lot of people were stuffing in different keywords
because back in the day what Google used to do is, pick up specific key words and rank
posts and websites based on those keywords if there was enough of those keywords in those
posts. So people used to stuff keywords in there and that became a black hat sort of
tactic. Which basically means, it was a dodgy way of getting you to rank for Google whatever
it was. And now they've removed that and that's effected
some people's businesses, luckily I wasn't involved in. But I understood it and I learnt
it for myself, reading it for myself and listening to what other people had to say. The point
being made is, that doesn't work anymore. So you can't just stuff things with keywords.
And maybe this is something you need to really recognize and understand for other platforms
as well, because Google is the mother platform so to speak. So with that in mind, with their latest sort
of update, it's been really about making sure that you produce quality content, because
the algorithm has become smarter. And I'll probably provide a link somewhere to an article
that I've written in addition to what Google says in terms of how you can produce good
content that can be searched for. It's very important. So now you've got that sort of context and
understanding, you can see that there are certain things that you need to be doing.
Now Google specifically, has a way of crawling for stuff, now again, nobody really knows
but it needs to provide some sort of value, it needs to use some sort of common language
that is relatable to that niche, and you will ranked for certain things based on what you
do. But I'm not going into how you produce an
actual good quality post, what I'm gonna go into is really talking about how you can do
the key word research. So the first thing you need to do is brainstorm all of your ideas,
brainstorm all of your keyword ideas that are related to your specific niche industry.
The reason why I say that is because you need to just get out there what's in your head.
Get everything out there, think about books that you've read and things that you've said
and things that you've watched and all that kind of stuff, and then you'll come to some
sort of mind map, you'll come to some sort of brainstorm that is surrounded around these
specific niche keywords. So once you've written all of these things
out, what you need to do is use those keywords and start searching for them online. So what
you would do is first of all, you would go into Google and type in "Keywords Everywhere",
and this is if you have Chrome or Firefox, and download the extension. Go to the Chrome
extension store and download Keywords Everywhere, that's is. And once you've downloaded that,
you'll get sent an email where you actually have to copy the API code, or the key code,
or whatever it's called, and paste that back into the bit you were on before so you can
actually be authenticated or be accepted to use the actual keyword tool everywhere, or
Keywords Everywhere tool. Sorry, I keep on saying it weird. It's funny because I've been using this tool
for a very long time actually and I'm only seeing people talk about it now, so I'm a
bit like, "Oh, so this is common knowledge." But anyway, whatever. It doesn't really matter. The point being made is, you can download
it and check it our for yourself. It's a free software, or free Chrome extension, should
I say. And what it really does is, it shows you three main things. Okay? Number one, it
shows you how much search volume a specific word gets. Number two, it also shows you the
cost per click for that word. And number three, competition as well. It shows you the competition
which is, rated between zero and one. Now you're more interested in the search volume.
Okay? But bear in mind that this information is based on Google AdWords Planner, the Google
Keywords Planner tool. And that is focused on pay per click advertising, so basically
advertising your message using Google's paid platform. Okay? So it's different. Like free
content marketing doesn't have the same sort of data and all that kind of stuff and when
it comes to the paid platforms. But it can give you an incentive or an idea as to what
you need to be doing. So you wanna be focusing on the search volume, that's really important.
Of course, the competition can give you an idea. So anything below 0.3 is always good,
but again I wouldn't be hung up on the whole competition thing or cost per click thing.
It gives you an idea, but that's not what you want to be focusing on. You want to look
at the actual search volume. What you also want to do when you get to Google
is, also check the actual results that come back as well. Okay? So let's say for example
you get 9,000,000 results that come back and the search volume for that keyword is 1,000,000,
then you know that's obviously something that gets searched for a lot. Okay? Now the results
relate to every single time that word is mentioned within that title, or description, or post,
or whatever it is, or whatever Google thinks is related to what you've actually typed in
to the search box. So it's very important to make sure that you realize these numbers
so you know that people are actually looking for this stuff. Once you're typing in your keyword, you'll
start to see auto suggestions that pop up for that specific keyword. And it's really
important to not these because it means that Google's telling you that these things are
being searched for. Okay? Even when you get the Keywords Everywhere tool, it's also gonna
start showing related items on the right hand side, or I don't know which side it is for
you, but on the right hand side, and it's also gonna show you the volume, the competition,
and the CPC. That's it, the cost per click. The point being made is, it will give you
the related sort of information as well, and related keywords that could be used specific
to what you're trying to do. It will also, like this is Google by the way, at the bottom
of the Google page, you'll see related search items, again, giving you an idea. And these
are things that you should be recording in your Google Sheets document so you can start
thinking about what it is you should start writing about. And what you should do is,
also write out the volume, write down the search volume, but also write down the results
as well so you can look at the comparison. What you may also want to do is, maybe you
want to understand exactly what is being used in specific titles. So when you type in this
specific phrase, "intitle," and then you do the colon. So that's "intitle," one word,
colon, and then you do the speech marks and then you put in your keyword or phrase, then
it will show you those items that actually have the keyword in it. Okay? So it's really
important to make sure you do that because if you do that, you can compare to see what
the broad range spectrum is, and what it looks like when it just has those keywords or keyword
phrases in that title. It give you a better idea, a better understanding, and you wanna
record those results as well. And once you've done that, you can start to get an idea of
what different things you can focus on based on search volume intent. Okay? I hope this has given you enough information
in terms of what you need to do to see what results come back. But you may be lost for
ideas and suggestions, maybe the brainstorm wasn't enough, maybe the relay to the items
wasn't enough for the Keywords Everywhere extension and what you can see at the bottom
at Google. What you then need to do is, maybe find more suggestions. So what you wanna do
is go to a website called Ubersuggest, or you can go to I think it's keywords.io, if
you type that in. And it's very good at making sure that it gives you as many suggestions
as possible that have come from Google's auto-suggestion's box and just literally put out there for you.
And you can actually export this list if you want to as a CSV file. Another place you can actually go to is, answerthepublic.com.
The website's a bit weird because there's this man doing this weird stuff. But what
it does is, it allows you to see what different questions were asked around that specific
keyword phrase, as well as those different keyword phrases as well. Which is really useful
because again, it's content you can write about, it's content you can talk about. You
may want to generate ideas from Quora based on questions that have been asked, because
really and truly, at the end of the day, you're gonna be developing content based on how to's,
based on opinions, based on reviews, based on comparisons, and based on documenting your
journey using specific key words. Those are the things you're gonna be doing. So hopefully that's enough for you to understand.
That's how you do your keyword research, that's how you validate stuff from a very manual
point of view is … It is laborious but it gives you an idea of what you need to do.
And if you're using YouTube as a platform, then you use YouTube to do your research.
Again, you can get ideas from other platforms as well, like Amazon, [inaudible 00:11:36]
X, Y, and Z, from books, but you want to be using the platform to get those specific ideas. Hopefully that's enough for you to go ahead
with and really be comfortable with what you're doing. Anyway, don't forget to subscribe,
give this a thumbs up if you enjoyed this, and share with anyone who you think really
needs to hear this, because at the end of the day, it's not just about posting for posting's
sake, because you're passionate about it, whatever. It's about making sure that you
post stuff you're passionate about but you know is being searched for, and using the
sort of words and language and value, there goes that value word again, to really make
sure that your stuff is being searched for. Anyway take care, God bless, and don't forget
to understand, reach, and expand peace.

Posted by Lewis Heart

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