How To Create Negative Keyword Lists In AdWords

Posted By on May 8, 2019



negative keyword lists all right let's talk negative keyword lists so keyword lists are great because you can apply them to multiple campaigns very easily it gives you a nice central place to manage everything so you don't have to go into each campaign separately and add your negative keywords and then eight I don't know it gets difficult to kind of monitor if you added them to this one or the other one or you have to remember to add them and as as your account starts to grow this can become pretty pretty cumbersome and a lot of times you'll want to add the same keywords to all your campaigns if you're managing other people's accounts a lot of times it's the same same type of things you want to exclude at least initially so I'll show you how to do this if you have this little tab close just open it up and then click the shared library and then the campaign negative keywords right here click that and I will see I have one created I only have a few keywords in it but it's nice you can see how many campaigns it's applied to and then how many keywords you have in it but we'll start from scratch here and so you just need to give it a name and we'll say campaign negatives and then you just add a list of keywords so to give you a good starting point I have written a post and then also attached a an excel file down below this video so you'll be able to download that and kind of look through it and see if a lot of those might apply to your your campaigns as well and in this case I'll hop over to this post and you'll see I have it organized by category so you know there's job related kind of research type things learning and examples and you know computer a lot of download freeware games those type of things so lots of stuff and I'll show you how to add these if you download the excel file you can just copy and paste from there or you can copy and paste right from this post so let's say all these job related words I don't want to show up on from people searching for my keywords so we will just copy those hop right back over here and paste and I'll just paste them in a nice line just like that click Save and you'll see it creates this campaign negative tells us how many keywords and right now it's applied to zero campaign so when you first create this it's important that you click on this and then apply to campaigns and you'll see there's a list of the campaigns you can apply it to you can choose a few you can choose them all and then just click Save and you'll see this number of campaigns gets updated and it's really it's really that simple so if you you know you find new keywords you want to add you can just come right back over click add and you get a box where you can kind of do the same thing so if a few more here apply I can just copy and paste those and it just takes a second those get added and then you can also click here and if you want to change your match type for your negative keywords you can change it to exact or phrase I would stay away from exact because that would mean that someone would have to search for about and only about so you probably wouldn't be targeting that so it doesn't make a lot of sense and for negative keywords broad and phrase are actually the same thing if you're only have a single word negative keywords so that would be the same another thing to remember is that you will need to add singular and plural you'll see this is book in books so Google makes you add all the variations for negative keywords so remember to do that if you need to add you know different tenses hire hiring those type of things be sure and do that but it's as as simple as that and you know you can always come back in here apply it to campaigns just make sure that as you do this you aren't excluding searches that you do want to show four so you need to make sure and think about that if it's something like jobs or job and you know you're targeting like a maid job you know someone sometimes people search for things weird ways so it's just a thing to keep in mind but it's really it's really that simple but very effective

Posted by Lewis Heart

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