Google Keyword Planner Tutorial NEW Interface – Google AdWords Keyword Tool Tutorial 2019

Posted By on May 3, 2019



all right what's up everyone welcome to the Surfside PPC YouTube channel today we're gonna be going over the new Google Adwords Keyword planner so when Google AdWords released this new user interface one of the things they updated as well was the keyword planner so it was always known as the Google Adwords Keyword tool forever they changed the name to the keyword planner and then they changed the user interface as well so it's changed around a little bit we have another tutorial on our channel for the old keyword planner but this one's gonna be updated for the new one so what you want to do to get started is sign in to your google adwords account so take any gmail account take any google account you have if you don't have one already and just go to AdWords Google comm set up your account set up billing the way the keyword planner works is they're gonna give you more data if you're actually running an active campaign and spending money in Google Adwords so it's kind of a benefit you get for spending money in Google Adwords if you're not spending money what they're gonna do is give you ranges of data it's not gonna be as accurate it's gonna be more of an estimate so what I highly recommend doing if you could see here for this month I've spent $1 and I'm gonna have access to everything in the keyword planner so if you wanted to set up a campaign maybe you just want to set up a small campaign to get started and spend a couple but you know spend a little bit make sure you have building all setup in your Google AdWords account I'm eventually gonna be able to unlock that data just when you start spending a little bit with a campaign so something you might want to do to get access to more data but to find the Google Keyword planner what you want to do is up in the top corner here you want to click on tools and under planning you're gonna see a link for keyword planners so once you click on that it'll pull the keyword planner open the opening page if you can't find this page here if they change it at all sometimes they change the interface here so if it changed if it's not under the Tools menu just go to google just type in Google Adwords Keyword planner and it's gonna be the top link usually so right here it's ads google.com slash home slash tools slash keyword – planner so if you can't find you know this through the Google Ads interface then you can just do it you know straight through Google so what we're gonna do here is go to find keywords so we want to find new keywords for our business and we're not going to be advertising today are pretending to advertise at least to set up this campaign and for this tutorial is going to be I go car insurance so it's every keyword I'm gonna pull was gonna be related to Geico auto insurance Geico car insurance things like that I'm not gonna pull you know for motorcycle all those different things that they cover but just kind of give you some examples of how to find keywords so to get started you can either type in keywords like car insurance and enter that there and just click get started so that I'll pull up you know it's gonna pull up so it pulled 615 keyword ideas here so there's 615 different keywords that they think are related to car insurance they're ranked by relevance so each of these are ranked by how relevant they are to the you know to the initial keyword we entered here it's gonna pull average monthly searches for those keywords it's gonna pull the competition in Adwords and it's gonna pull some bid ranges so right here is the low range so it's the lowest that advertisers are bidding to get on the first page of search results and this is the highest that advertisers are bidding so it's the top of page bid so basically the highest bid that anybody is bidding on this keyword or at least close to it if you already have these in your account you you're gonna have an ad impression share here so if you're already bidding on some of these keywords it'll show you your ad impression share if you connect your Google search console account with your Google Ads account you can actually see your organic average position for keywords in here so that can be very useful so if you're you know optimizing for the top keywords in your industry so for example for Geico they probably have an organic average position here they probably have an ad impression chair here so they can kind of see okay we if we want to get in higher ad impression chair we want to make sure we get a higher organic average position you can track all that in the keyword planner so just another thing that you can do so let's just say instead of entering car insurance here I'm gonna start from the top let's say instead of entering car insurance here there's other options you have so you could also enter URL so I have the geico.com slash vehicle insurance page open here so we take it copy this link and you come right in here paste the link and you could either do an entire website or this page only so I'm gonna do this page only and what Google will do is pull keywords directly from that URL so the keywords are probably all going to be vary more but it might just be a little bit different you know in terms of what the relevance is for the page compared to the keyword so just a couple different options you have therefore looking for keywords you can enter your own website here you can enter a competitor's website here you can enter your own keywords there so whatever you can do that you think helps you pull the best keywords it's what you want to enter there I usually end up doing at least you know five to ten searches with different keywords different pages things like that to try to find as many keywords as possible especially you know if it's if it's a huge industry with a lot of different things that people are typing in so up at the top here if you want to change locations you can so let's just say you want to serve you know one state you can come in here four locations and just put you know California if that's where you serve so wherever you serve you can enter the location here we're gonna leave it open in the United States so language so if you serve people who speak different languages things like that you want to enter different languages here as well it's going to change the average monthly searches so the way language works is if you just change it to Spanish it's gonna actually use the data here for people who have Spanish set as their main language in Google so there's you know a lot of people have the main language set as English but you can have the main language set as Spanish and Google so if you have it set like that Google is gonna use that data to say okay this is how many people who have Spanish set as their primary language in Google how often they're searching things in Google like this as well so search networks I usually just keep it Google you can do Google and search partners when I run a tour it's campaigns I do Google and search partners but when I'm just finding forecasts and things like that I'd rather just use Google I think the data is gonna be a lot more accurate because Google is just gonna pull from one source rather than all the different search partners so I'd like to just keep this as Google so going down a little bit but we can start doing is building a plan so what that means is you can start actually building your campaign just using the keyword planner so if I click on car insurance here I can click add to plan I can do add to a new ad group and I believe in using single keyword ad groups so I'd like to not have more than you know three keywords to one ad group and I prefer to have just one keyword in each ad group so what I would do is do a new ad group car insurance for the keyword car insurance click create it's gonna say adding to car insurance we're gonna add the exact match keyword I prefer to use exact match we have a tutorial about keyword ah keyword matching if you have any questions about that as well and all we're gonna do is click add to plan so what it's gonna do is start building our plan it's gonna show over here account status in plan the other thing down here is in account so if you have any of these keywords into your account already it's gonna show up here in account so I created a car insurance campaign before I did this just kind of practice and so some of these keywords are gonna show up in my account so if you're already bidding on them things like that it'll show here so just another thing that can be helpful while you're building campaigns so let's just keep adding things so what I want to do is click on auto insurance we're going to do add to and now we want to create a new ad group down here so we're gonna add it to auto insurance create and then you have to click on add to plan so that will add that as well and once you have these greens over here you want to make sure you're not you know adding these to your plan multiple times so you come over here to cheap car insurance and something you could do maybe is do cheap car insurance maybe we'll just add cheap auto insurance into the same ad group here just to kind of show you you can add two to the same ad group at once so we'll create ad group and we'll do you know cheap car insurance create exact match and we're gonna add to plan so now we add those two there and let's add one more just just to show you so car insurance quotes here we're gonna create one more ad group so my general rule of thumb with how many keywords to get started with is I like to do at least 20 so I'm not gonna do that here just cuz it's gonna take up way more time and we're gonna click Add to plan here for car insurance quotes but I'd like to add at least 20 keywords I usually start with exact match keywords and like I said before I prefer single keyword ad groups so I would actually separate out cheap auto insurance and cheap car insurance because it's so competitive having single keyword ad groups allows you to create individual ads for each keyword and you can make sure that each landing page is as relevant as possible to that keyword so I can create you know a landing page just for cheap car insurance so I do my you know our lowest car insurance quotes possible so that would be cheap car insurance things like that kind of separating it out and organizing is gonna help with your quality scores so that's why I do it just a lot of different reasons to do that so right here so you could see something that says exclude adult ideas so this is your filters bar right here so if you click on it at all it's gonna say add filter you can remove excluded old ideas we're just going to keep it doesn't really make a difference for this keyword but what you can do is add filter and say okay keyword text and you have to say okay the keyword text has to contain car insurance so we click apply so it's only gonna pull keywords now that have car insurance so compare car insurance car insurance companies so this can be very helpful if you're trying to you know create separate things for car insurance for auto insurance for vehicle insurance you know for SUV insurance so you can just do keyword text contain something specific here so we'll get rid of that filter for now but a lot of different filters you have here so if you can do exclude keywords in my account so if something's in your account already you could just exclude it from this whole entire list if something's in your plan that you're currently creating you can exclude that there as well the rest of the filters are pretty self-explanatory so average monthly searches you could say okay I only want to include keywords that have at least you know 1,000 searches or I only want to include keywords that have less than you know two thousand searches so a good way to find longtail keywords we're gonna see some different keywords now so we'll do average under 2000 so very cheap multi-car insurance comparison sites so just some different options here so the filters can really help you find a lot of different keywords it's really gonna narrow things down for you so I'd like to use filters a lot one of my main things I like to use is for bids so sometimes if you're looking for keywords you might try to find a bid you know that's a little bit lower especially in something like this so let's just say the top of page bid has to be less than or equal to ten dollars let's see if we could find anything no I guess I did greater okay so less than or equal to $10 so now it's gonna pull up some different things so insurance companies Geico quote classic car insurance motor insurance so it's gonna pull up some different options here if you change your bid range it's around a little bit so filters are something fun to play with usually what you want to do is start with their top key words that they show you here because these are usually the key words that are gonna be driving the most results they have the most you know monthly searches here they're they're the highest competition so I usually start at the top here with the relevance and then as you start getting down you might want to use some filters so right here with search volume trends you can actually look at you know what the monthly search volume is for car insurance it's tends to be pretty pretty consistent throughout the year you see some ups and downs you know if you're looking at something more seasonal something spiked in November December for Christmas if you're looking for a pool for example that's gonna spike during the spring and summer months and kind of go go a lot lower during the winter months so search volume can always be helpful to know you know when those keywords are the most popular for for your specific website your specific business you could also do a breakdown by platforms here so you can do by mobile tablet desktop mostly most things are gonna go into mobile these days break down by location so you can see the top states if I look at the top regions it's gonna pull you know some different areas here you could do top DMA regions so markets New York Los Angeles so pretty self-explanatory usually that's kind of just based on population for something across the United States so once we get here we can just change it back to search volume trends and let's just say I'm already with my plan I want to start building my campaign here but first I want to look at some forecasts so this is where you click on plan overview so the plan overview will give you a ton of different forecasts for the keywords you're typing in if you have some conversion metrics you could actually add those to so you know maybe you're getting phone calls maybe you're getting form fills whatever it is but one of the cool things here is you can click along here and kind of adjust what your max cost per click is so let's just say we want to bid around $6 so we changed our max CPC by clicking here to six dollars and five cents it's showing that for next month in September our plan can get thirty seven thousand clicks for forty-one thousand dollars you know an average cost per click of a dollar ten which kind of seems lower than I would expect a click-through rate of four point eight percent over seven hundred eighty thousand impressions most likely and then it's gonna kind of show which keywords it's gonna come in through so car insurance obviously the most popular car insurance quotes gonna be popular it's gonna show you by devices some of those things is going to come in mobile mobile is going to be ninety three percent about and saying of our cost you could click on add group so just kind of separate it and see the different ad groups here that we have so auto insurance car insurance you can adjust cost per clicks for each individual ad group and kind of get updated forecasts here and then keywords as well you can go and just look at keywords change cost per click for specific keywords so a ton of different things you can do here with the plan so if you go to plan overview there's a couple different options to create your actual campaign you can click download plan here and what it's going to do is give you a CSV file that you can import into Google you can use the Google AdWords editor I'd like to do a lot of my work in the Google AdWords editor which is a software it's a desktop software that you can use and you can just pull all your campaigns in there you can import export campaigns so if you download your plan here you can just import it directly into Google ad Google AdWords editor publish your campaign and it's as simple as that an even easier way is to come in here and click on create campaign they're gonna recommend a daily budget to you based on your bid so let's just say maybe I want to lower my bid to get started maybe I want to bring it down as low as possible you know right where this little spike is so we'll keep our bid at a dollar thirty two it's gonna show thirty three thousand clicks next month for twenty three thousand dollars cost per click goes down a little bit and we'll do car insurance it's recommending a one thousand dollar budget so basically what that means is based on the bid that I set a one thousand dollar budget is gonna get us the most you know out of our bid so that's kind of where the search volume says for each daily you know for every day it's gonna be you know about $1,100 based on that bid that we set you can set custom here so maybe we'll just do $50 a day we'll pretend like we're keep it a lot lower so it's gonna say congratulations your new campaign is almost ready so all you have to do now is just create some ads so come in here create some ads and as you can see if we go back to our all campaign screen it's gonna show our new campaign here car insurance $50 budget manual CPC you can go into your settings and adjust things as you wish but basically we built everything right in the Google Keyword planner the only thing that it doesn't do is create the ads for you you can go into your settings and adjust you know how you want to bid on things different things like that change the goal for your campaign so maybe your goal is leads you know some different things like that so that's pretty much how to use the Google Keyword planner there's a lot of different ways to you know find keywords for your business so if we just open it back up here keyword planner so we'll do find keywords it's gonna pull up your history here so some things we've typed in what you say for example I want to do PPC advertising so maybe I'm looking for some content ideas maybe I'm looking for you know keywords that I want to bid on to get new clients so just some different options here so if I type in PPC advertising here some of the keywords that it pulls for me so that they find that are the most you know most relevant to that so sometimes what I'll do is just come in here maybe what you do is you click on a bunch of different keywords that are all related AdWords manager PPC ads paid search pay-per-click ads you know just click download keyword ideas it's gonna prepare a CSV report for us and then we're gonna have all of this data right in a CSV report you know the average monthly searches how high the competition is top of page bids and you can use you know the keyword planner really to pull anything so if you want to use these keywords for search engine optimization I use it for that if you want to use it for your next campaign you can do it for that as well I would build it like I'd built the last one and just kind of add things to different ad groups keep clicking add to plan and continue to build it when I build a new campaign you know might take 30 minutes to an hour to completely go through here add all the different keywords add them to all the different ad groups but it's the quickest way I've found to do everything like that and the best way to find all the keywords that people are actually typing in through Google so if you have any questions about the keyword planner make sure you leave them in the comments section we're gonna be releasing something new so on our website if you go to Surfside PPC comm slash ask we're gonna have an ask a question section there and then we're gonna create videos to answer your questions so thank you for watching this video today I know we haven't been creating videos as much so make sure you're subscribed and we're gonna have a ton of videos coming out for the rest of the year and into 2019 so thanks for all your support and thanks for watching the video today

Posted by Lewis Heart

This article has 30 comments

  1. Oh my god, thank you so much! I was so frustrated because I couldn’t find how to change the cost in forecasts. Now I know! Thank you!

    Reply
  2. you have to switch to expert mode first to be able to have this interface do that by clicking the wrench button then switch

    Reply
  3. Thank you! I wanted to know if you know how I can get the keyword phrases on the left to be fully visible: For example I am getting something like this for results: car in……. auto in…….. cheap c………… I can't see the whole phrase. Thanks!

    Reply
  4. Great video but i'm not seeing the graph on top on the page after i search for a work or phrase. is there something tat isn't clicked?

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  5. is it possible to see keywords by ad group. In the old keyword planner you used to be able to get ad group and keyword suggestions? It that possible in the new interface?

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  6. This was very helpful in learning some of the new features, but I have a question. I manage multiple sites from the same Google Ads account. When I switch over to Keyword Planner, there is no way to switch between those sites. So how do I know where something like organic impression share and other similar information is coming from?

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  7. Thanks a lot for this Tutorial. Is there a way to link Adds from other compaigns to Campaign created from the planner or should I re-create them?

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  8. The video is very informative. I want to understand how do you decide on bidding for a keyword, factors involved. If there is any specially dedicated video for it please provide the link

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  9. Great Video. Thnx for that. We are new at Google KeyWord Planer. One question: How can we get these interesting chart at the top of your Google Keyword Planer? We don't have that.

    thnx for helping & bestregards from Germany
    Nico

    Reply
  10. Awesome vid ! guess yr vid kinda answered some of my questions but what I am looking for is how to do "Exact Match" which worked very well in the previous version of G Adwords. The reason i ask is that doing exact matches basically gives u a targeted audience, which means less money spend on broader audience, especially for affiliate marketing. Appreciate your help in a vid that you have regarding just this method in the newer version of G Adwords which doesn't seem to work like before

    Reply
  11. hey, anyway you can use the new keyword ad planner to just make a new adgroup for an existing campaign? or must i download the plan and then manually make a new adgroup for an already existing campaign?

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  12. Very Nice please make videos about shopping ads and dynamic remarketing campaigns and how to add data feed for shopping campaigns in adwords, thanks in advance.

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  13. Guess who's back. It's been like 4 months now surfside.. what a summer holiday you've had.. welcome back bro

    Reply
  14. Been waiting for your video since the new Ads Experience 😁 Awesome, as always. Thank you for your time bro 🙏🏾

    Reply

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