Etsy SEO | Choose Etsy Keywords with Low Competition for Your Etsy Shop

Posted By on May 3, 2019



hello how are you I'm julissa maka with southern charm Ruiz and today I want to share with you a tip from my ebook could grow your Etsy sales I want to show you how important it is to choose keywords that Etsy shoppers are already using in the search bar as well as why it's important to check out the competition on those keywords let's get started today I have a Christmas Lantern swag that I want to list in my Etsy shop and I need to come up with the title in order to do this I first want to research my keywords so I open up a new tab for an Etsy and I just go up to the top of the search bar and I type in words that I think might be relevant to my Lantern swag that I'm listing so the first thing I'm going to type in is C Christmas break and swag so which is relevant because that's what it is the first thing that you see that comes up is Christmas Lantern swag and it shows the suggestions underneath what you're typing in and since it's showing up that means that it's other shoppers are actually putting this keyword into the search bar so that would be good to use so what I would do then is click on it and see what comes up okay these are all Christmas lantern swags and they're relevant and there's 93 results so then I might write that down okay Christmas Lantern swag and then 93 results and then I would go to my next keyword to type in might be let's see Christmas decor and you see how it comes up Christmas decorations would be good Christmas decor comes up some of these come up but they're not necessarily relevant to the item that I'm listing so I will let's click on Christmas decor that's what I was typing in okay and then these are the items that come up for Christmas decor and you can see that the this has four hundred and forty three thousand results so let me just say right now that you will have a very very hard time getting on the first couple pages of the Etsy searches if you use the keyword Christmas decor but I would still write that down Christmas decor and the forty four hundred forty three thousand results so I would type in another keyword which might be Christmas I saw Christmas decorations so let me type in Christmas decorations and see what comes up so that's a hundred and seventy four thousand so we know that okay that might be relevant so I kind of I write that down I put all of this kind of in a spreadsheet and I write it down so let me type in another relevant keyword might be candle because you put a candle in a lantern so I can look what might come up with candle candle here's a candle lantern we see if what happens if I put in candle candle lantern swag so that's only got 68 results so that would be pretty good to be ranked in since you know it's low numbers it'll be easier to snag a place on the first or second search page so another one might be holiday decor there's holiday decor and holiday decorations so let's check out holiday decor and there's two hundred forty seven thousand results so again this will be a very hard keyword to be ranked in because there are so many results already there's so many other people trying to also rank in this one so I probably would not recommend that one and then let's see did I'd let me try lantern swag decor see what comes up for that so there's 335 results so this would be pretty good to try to um you know as a keyword so basically that's what you do is you keep typing in the keywords at the top to try to get suggestions that are already used by shoppers who come to Etsy everyday and search for items so let me put in porch porchdick or 11000 porch lantern porch lantern okay so I put in porch lantern but if you can see the majority of the the majority of the images on the first page are not lantern swags they're actually the lantern itself so this would be something that I would not use only because I feel like people looking for a lantern swag will come to this page and see well there's not a Barret this this must not be a good search term because what I'm looking for is not showing up so they'll go back and refine their search to more to find an actual Lantern swag even though these two people showed up a buyer is not going to look at this page and feel like they have a good relevant keyword search up here because there's only two items to choose from does that make sense so what I've done I've put it in an Excel spreadsheet and I've kind of come through and list I do that through all of the keywords that I think that might be relevant so I put Christmas decor four hundred and forty three thousand views and I flag it red no this is too hard to try to rank in with the search results that's did the same thing for holiday decor too hard to rank in porch decor I didn't seem like it showed up I can't remember why I can't remember oh yeah because there were too many lanterns and not actual lantern swags so I say no for that Christmas table decor still get twenty thousand is a lot of people to rank and again guys this is at the beginning I'm doing this Christmas Lantern swag search in the mill to beginning of October so these are going to be higher as the season progresses so when people actually start getting interested in decorating for Christmas like the beginning of November these are going to actually increase so just kind of keep that in mind too but I said okay that's a good one to use because there's not very many views that's going to use this rustic Lantern swag I would use it however the lantern that I'm listing now is not rustic looking the lantern swag is not rustic looking so it might not be relevant so I put it as a yellow as you know to see if it would be relevant to my item Christmas mantle ranked decent but I thought that Christmas mantle decorations was even better so what I would do would be Christmas mantel decorations and then you've got both Christmas mantle and Christmas decor will come up in those results because you've got Christmas mantle Christmas mantle decor also in your key word I'm sorry also in your title Christmas fireplace I looked it up and that it seemed to be more fireplace items it didn't necessarily seem like there were lantern swags in it however you know as you do each list each product you're going to want to go back through and kind of just confirm so this might be a yellow that I might want to check okay in the middle of November or beginning of November I might check back to see if this might be more relevant keyword so and then again lantern swag dΓ©cor came to pretty good for reuse pretty low views so now that we have our keywords and the views and a few that I would use I will come back over and start devising a title for this Lantern sat swag so I already thought that Christmas Lantern swag was one of the more relevant keywords and it had low competition so put that now if you have a hard time getting views to your Etsy shop then you might want to just put a comma and separate it and then add the next keyword which we thought would be good Christmas mantel decorations and then the next one might be Lantern swag deform and what you want to do is you want to put your more relevant keywords at the beginning of the tag I mean a beginning of the title so what you can just do is keep putting separating by commas in the next keywords however I'm not having an issue of getting viewers to my Etsy shop because I market it like crazy on social media so what I do is here I might I like when people go and pin directly from my Etsy shop or tweet directly from my Etsy shop and if you have a lot of keywords sometimes it just doesn't look very pleasing to the eye so what I would type in here would be some more information so let's see it's with a poinsettia ornament maybe the color and I don't put like an ID and you know if I put in right here the ampersand silver and gold it will just take up more room on it it'll just take up more space and I need more space so I'm gonna just take that out when you're put bold and then now I might separate and put in more of the key words that ranked low in view so Christmas decor okay so I've got one space left so that's good so I've maximized every space at this title right here I've put my key word thy largest key words at the beginning I put in I choose to put in a little bit more information about this you know about the item in the middle and then I'll start plugging in more keywords now we're it's important to remember to go down to your tags and type in the exact same keywords that you have in your title so that you are relevant and the Etsy search results so here would be personal attorney swag so Christmas Lantern and then enter swag you know and then the next one would be mantle different decorations you get the picture right so I just keep adding tags that we're going to match the exact same keywords that are already in my title so now I hope you realize how important your keywords are for your Etsy title as well as to take a look at the competition to see how heavy the competition is and when picking your keywords for more SC SEO tips like this you can go to my ebook grow your Etsy sales found in my Etsy shop at southern charm is Etsy calm again that southern charm wreaths all one word.com waiting waiting waiting for the dogs to stop barking hello

Posted by Lewis Heart

This article has 33 comments

  1. I am etsy seller i sell kantha quilt on etsy but my product not searching please suggest me i can groth my business on etsy

    Reply
  2. Hi there! I loved your video on the 'top 10 mistakes Etsy sellers make'. It was really enlightening and the best I've seen! I have also come across the site EtsyRank. Have you used it? I'd love to know, what is your opinion on that?

    Reply
  3. Christmas Lantern Swag has more than 20 characters – can't use that as a key word. Please use examples that are actually true representations of what we can put in. Thanks!

    Reply
  4. I am asking for advice on how to improve the conversion in the store?
    https://www.etsy.com/shop/DonPettine
    Great video! Thanks!

    Reply
  5. 3 Simple Steps To More Etsy Traffic And Sales!! https://journal.media/etsy-traffic-3-stupid-simple-steps-to-increase-your-traffic-and-sales-on-etsy

    Reply
  6. Hi from spain! i have a shop in etsy this is my direction visit me https://www.etsy.com/es/shop/Latiendadelpetirrojo regards!

    Reply
  7. Using super-specific keywords or esoteric terms will not lead to customers finding you unless your customers also use those terms. Right? I mean it's good to be at the top of the search page but its better to be on the top of the search page your customers are seeing. The end goal is to sell products not to top random searches. Am I missing something? Unless you're saying use esoteric terms and go after a small niche market. I suppose that's a good way to get started… assuming your niche market is big enough to sustain your business.

    I do like the idea of using Etsy's autofill to generate key words though and scoping the competition. Good tips.

    Btw, who uses the word "swag" in their searches? Maybe this is a thing…

    Reply
  8. Thank-you so much I love this Tutorial! Thank-you so much for showing this tool and way to search for keyword searches on Etsy πŸ™‚ and for explaining why. I have just opened my Etsy Shop and wanted to make sure I was putting in these search results perfectly πŸ™‚

    Reply
  9. thank you! thank you! thank you! Your video was so helpful! I felt like everyone was saying to shop competition and SEO, but thanks to you it finally makes sense. I am greatful!

    Reply
  10. Thank you for this! I have been trying to understand Etsy SEO for about a month. This Video unlocked it for me!

    Reply
  11. Thank you for these tips. I just started, and I am learning a lot. Check out my store. https://www.etsy.com/shop/FruitsoftheSpiritCo

    Reply
  12. Hello! great video!!!

    Can i ask?
    im about to name my etsy shop, i would sell accesories e.t.c.
    Cant choose should i choose use name FASHION or MODE? if i take fashion i would be like drop in sea πŸ™‚ so?

    it would sound like
    Maasa handmade fashion
    or
    Maasa handmade mode

    for which one i should go?

    > thank you πŸ™‚

    Reply
  13. As a new etsy store owner who never really got off the ground and was constantly trying to come up with how to label and rank my items this really encouraged me to be unique and keep trying to separate myself with key words – I so appreciate your advice – thanks so much – I'm a calligrapher and all my items are custom made and most made to order so this was such a good lesson ~ my store is viktoriaskreations

    Reply
  14. Hi, Julie. Brilliant keyword tips! You are so thorough that I'd like to buy your ebook. Went to your site, but it wasn't offered. How do I purchase a copy?

    Reply
  15. Excellent video. After all the years on Etsy I found my answers that I have asked many times and never received answers.. I will try all of your suggestions and visit your shop. Thank you.

    Reply
  16. I used your advice changed a listing and i came up number ONE on the first page!!! THANK YOU SO MUCH JULIE

    Reply
  17. Great info in this video. However, there are a few tips that take a pretty long time to be implemented (like SEO), so while you implement those things you can always spend a few bucks on some traffic. There are plenty of cheap services who can provide some interested buyers for your shop. I tried a few and there is one which worked very good for me (it's called Boostical, you can google it and form your own opinion on it). That's how it worked for me and I'm very satisfied. Thank you again for the tips shared in the video!

    Reply
  18. Thank you for sharing this info. I followed the tips outlined in an Etsy tutorial video awhile back and changed all my titles and tags to simplify per their advice. What you've explained here is a far cry from what they advised and makes a lot more sense.

    Reply
  19. Julie, I have watched your tutorial on the new etsy. What I need to know is why is it, when I go to my shop the old banner is there, but when I go to edit, the new cover photo is there? I saved my work and thought that it would to my shop. Can you tell me what to do in order for my shop to look like the one I edited? My shop address in etsy is CreativeFloralMarket should you want to look at it. I don't know what to do. Thank you
    Lydia Toney

    Reply

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