Advanced Keyword Research Tutorial (5-Step Blueprint)

Posted By on May 2, 2019



in this video I'm going to show you my proven five-step keyword research blueprint this is the same blueprint I've used to help grow my site to over a hundred and fifty thousand unique visitors per month i'm brian dean the founder of backlinko the place where marketers turn for high rankings and more traffic and today you're going to learn exactly how to find the best keywords for your business keep watching when i first got started with SEO my approach the keyword research was a total mess back then I'd fire up the latest and greatest keyword research tool and start typing in a bunch of random keywords so what's wrong with this approach my competitors were doing the exact same thing no wonder most of the keywords I found were insanely competitive now over the years I developed a keyword research blueprint that works really well specifically this blueprint will help you uncover keywords that your competition doesn't know about so let's dive right in with step number one of this process which is to identify your customer persona this is a step that most people skip and it hurts them Wow what was that so what is identifying your customer persona actually mean let me explain with an example my site sells SEO training products to small and medium-sized businesses most people in my position would open up a keyword research tool and type in things like SEO training and SEO courses into the tool what's the problem with this approach first off like I mentioned before your competition is doing the exact same thing which means you're going to run into the exact same set of keywords as your competitors but more important than that this approach ignores a very important fact about your customer is that fact is this your customer spends 99.9 percent of their time online not searching for what you sell in other words if you only target your customer when they search for the exact thing you sell you're missing out on hundreds of other opportunities to get in front of them for example in my case I noticed that most of my customers were SEO agencies so I went to forums and online communities where SEO agency owners tended to hang out that way I could see what my target cost I search for when he wasn't searching for SEO training and I discovered that there are dozens of keywords that my target customer typed into Google that were related to my products but had nothing to do with SEO training keywords like on-page SEO list building how to get more traffic and SEO tools and because I target these keywords I get my business in front of thousands of my target customers every single day and when my target customer is ready to buy I'm the first person that comes to mind that's the power of doing keyword research based on your customer persona and all you need to do for this step is say my customer is X for example if you want an online flower shop you might say my customer is a bride getting ready for her upcoming wedding how it was easy right now that you've identified your customer persona it's time to find topics that your customer is interested in which leads us to the next step in my keyword research blueprint which is to find topics that your customers care about so how do you find these topics it's simple go to where your target customer hangs out online then look for topics that they tend to discuss seriously that's it for example in my case my customers tend to hang out at marketing focused communities like inbound org in growth hackers calm in your case your target customer may hang out in places like Pinterest Reddit YouTube industry blogs and niche forums once you've identified where your target customer hangs out it's time to keep an eye out for topics that are important to them for example in my case I notice that link building was one of the most popular topics in the online communities that my audience spent time on so I wrote down link building as a topic and it kept digging until I found at least five topics that might our customers talked about in online communities now that you have at least five topics it's time to drill down into finding keywords here my four favorite tactics are finding untapped keywords that your competition doesn't know about first we have Google Suggest to use this strategy just head over to google and type your topic into the search field but don't press Enter instead take a look at the queue words that google suggest for you these are usually awesome longtail keywords that you can go after as a quick pro tip try putting a few spaces before your keyword this will show you a completely different set of keyword ideas next up we have Quora com Korra is a massive community of people that ask and answer questions on every topic Under the Sun all you need to do is search for your topic in Cora and see which keywords tend to show up or next tactic for finding keywords is to use reddit let Cora reddit is a massive community of people that discuss every topic Under the Sun from pets to politics to use writer for keyword research simply head over to Reddit in search for your topic when you find a thread on your topic keep an eye out for words and phrases that tend to come up again and again these make awesome keyword ideas next up we have Google's searches related to feature to use this feature simply type your topic into Google then scroll to the bottom of the results Google then show you other searches that are related to the keyword you just put in these are usually excellent longtail keywords that you can target with your content finally we have Wikipedia what other site has in-depth articles for topics like mall walking the lingerie football league and yes the five-second rule to use Wikipedia for keyword research just head over to Wikipedia and type in your topic then take a look at the other entries that that article links to these are usually closely related topics and even potential keywords themselves also make sure to check out the table of contents for that entry again these are usually keywords that are closely tied to your topic now do you have a list of potential keywords it's time to choose the best from your list how by analyzing each keywords commercial intent one of the first websites I ever built shot to the top of google for my target keyword and because that keyword good a ton of search volume that single ranking helped that site generate over 60,000 unique visitors per month all good right wrong even though that key we're going to ton of searches the people that search for that keyword were flat broke which made monetizing that traffic impossible sorry dude I'm broke that's why today I pay very close attention to a keywords commercial intent commercial intent simply means how likely someone searching for a given keyword is to buy from you here's how to find out if your keyword has a high commercial intent or not first head over to the Google Keyword planner and type in one of your potential keywords then take a look at the suggested bid column this shows you how much advertisers are spending in Adwords for a single click from this keyword obviously the higher the suggested bid the more valuable that keyword is another simple way to size a commercial intent is to see how many AdWords ads appear when you search for your keyword in Google if you search for your keyword and see lots of AdWords ads it means that people are chomping at the bit to bring those searchers to their site ok now it's time for our last step which is to look at each keywords search volume back in the day Google would show you exact search volume numbers in the Google Keyword planner unfortunately that ship has sailed today unless you're running active AdWords campaigns they show you an extremely unhelpful search volume range so how can you see how many people search for your keywords there are two freemium tools that get the job done the first is SEM rush calm to find a keyword search volume simply type the keyword in to SEM rush and they'll show you how many searches that keyword gets every month simple you can also use kW finder calm again just pop your keyword into the tool and you'll see the exact amount of searches that it gets every month now before we decide on a keyword I recommend one last bonus step now this step is completely optional but in my experience it helps you find the absolute best keywords for your business and that step is to look at your keywords growth in Google Trends for example let's say that you found two keywords that have similar search volume and commercial intent and you don't know which one to pick but when you look at Google Trends you notice that one keyword is growing in popularity and the other is dropping like a stone obviously you'd want to go with the keyword that's growing a couple of years ago this step saved my butt I was debating whether to target one of two keywords Google Keyword tool or Google Keyword planner you see Google had recently renamed the Google Keyword tool the Google Keyword planner but the keyword Google Keyword tool still got 20 times more searches than Google Keyword planner so I almost pulled the trigger on Google Keyword tool that is until I looked at Google Trends that's when I noticed that searches for the Google Keyword planner were skyrocketing while searches for the Google Keyword tool were steadily dropping so I decided to go with the Google Keyword planner and it was a good move I now rank in the top five for that keyword and it's a keyword that's growing in popularity every day ok so that's all there is to my five-step keyword research blueprint if you follow the blueprint you should have a handful of excellent keywords that you can use and once you have those it's a matter of creating landing pages and content optimize around those terms if you liked this video make sure to subscribe to my youtube channel right now it's easy just click on the subscribe button right here also if you want exclusive SEO techniques that I only share with subscribers head over to backlinko comm and sign up for the newsletter it's free now I want to turn it over to you which steps from this video was new to you or maybe you try them all already if so you probably have a favorite technique that works well for you either way let me know by leaving a quick comment right now okay let's do it I should just need to do that if oh man I can't this is a tough one good I gonna move around more in-depth ok dunsky

Posted by Lewis Heart

This article has 39 comments

  1. You still have to check search volume, look at how many backlinks ranking pages have and how much traffic those pages are generating… You need a keyword tool for that. So, why not start with a keyword tool in the first place? All those keywords you find in wikipedia, quora, google suggest etc etc come up as suggestions in keyword research tools anyway….

    Reply
  2. Sir Brian's advice is very effective! I am just following his advices ever since to my first channel and it perfectly works! such a GREAT advisor! It is now my second channel and hope you guys help me too by subscribing and watching my videos. Planning to do some advices also in the future works.😉 Gudluck to us!😚

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  3. Hi there!! I am a fan of your videos and are so grateful for all your tips . What I still don´t get clear, if you allow me to ask ,is if a post may have multiple keywords especially in long posts having many h2. HOpe you can clarify this for me.. I would be so grateful Regards!!!!

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  4. Good Video but What you say about ubersuggest for keyword research? Is it good to use instead premium tools?

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  5. All of it was new to me I'm such newbie 🙂 … you're fabulous (and a giggle) so thanks so much for sharing all this valuable info. I'll start putting these in action tomorrow … past midnight here in NZ, I've just turned into a pumpkin because I couldn't stop watching your videos.

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  6. Hi Brian, thank you for this great information, i have 16 suscribers and I am apllying all the recomendations that you have in your others videos, my question is i can apply this strategy at the moment that i am putting my keywords in my videos?

    Reply
  7. I love the ideal looking at the “commercial intent” to see how valuable a key word is! Great video!

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  8. i like your vids,i like you too, you remind me of an actor i cant think who right now though ! but i thought the finding keywords via quora and reddit a bit scraping the barrel lol that isnt going to help

    Reply
  9. Please tell
    Posts are appearing in SERPs on some queries, should i include those queries exactly in that post?
    (Same sequence of words)

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  10. Regulate the tone of voice, the content is great but the volume and the intensity of your voice is tired. Great post anyway!

    Reply
  11. Amazing video, so many videos on keywords are so complicated, yours was simple and straight to the point. Thanks alot Brian! 🙂

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