3 best practices for collecting patient feedback
Doctors know that positive feedback from current patients is essential to attract new patients. In fact PatientPop research shows that about three and five patients say online reviews contribute to their decision when choosing a healthcare provider. One study found about four out of five patients will read reviews about a health care provider even after they’ve been referred. So how can doctors collect more patient feedback? Here are three tips. Most patients understand that online reputation is important to the success of the business and are happy to share their experiences in reviews or testimonials. According to BrightLocal 70% of people that have been asked to leave reviews went on to do so. All you have to do is ask. The longer you wait to ask for feedback the less patients will remember about their experiences. Plus search engines consider a steady stream of reviews to be more authentic than a mass of reviews all at once. So don’t wait. Send patient satisfaction surveys shortly after appointments. Even the best doctors receive critical feedback sometimes so don’t let it derail your online reputation management efforts. Instead acknowledge the feedback with a short professional reply and work with the reviewer offline to find a resolution. Building a strong online reputation doesn’t have to be difficult. Start with these simple tips and watch for the effect it has on your patient acquisition.